Infographic: Global E-Commerce Merchandising Preferences
When properly built, faceted search (also known as guided navigation) on an e-commerce website enables customers to narrow the selection of products by applying multiple filters so that only items that match their particular needs are displayed. Displaying the right mix of attributes for guided search varies greatly between markets, and e-commerce brands do well to research and understand these differences to help shoppers in each locale find the product they need.
WHAT’S IN THIS CHEAT SHEET:
- Learn about filtering preferences across different markets.
- Find out which attributes are most important to global shoppers.
- Which attributes consumers in English-speaking countries care about most.