Cross-Border At A Glance: Germany
The e-commerce market in Germany is strong and growing, ranked as a top market in Europe as well as worldwide. According to our recently published Global Research Report: Cross-Border E-Commerce Trends,* almost three-fourths of German online apparel shoppers have made a cross-border purchase. Similar to consumers in other markets, German shoppers are most likely to make purchases from China, U.K. and the U.S. The German cross-border e-commerce market continues to demonstrate steady growth, making it an attractive opportunity for brands looking to expand into Europe.
WHAT’S IN THIS CHEAT SHEET:
- Likelihood to shop cross-border
- Demographic info
- Top countries and product categories for cross-border purchases
- Top barriers to cross-border shopping
- Likelihood to purchase is website is not in the local language