Cross-Border at a Glance: China
There is ample opportunity for cross-border shopping in China, particularly among younger shoppers between the ages of 18-34. According to our recently published Global Research Report: Cross-Border E-Commerce Trends, Chinese consumers are increasingly shopping more and more cross border, in particular for beauty, personal care, and apparel products from countries like Japan, USA, and France. Chinese consumers have several concerns around shipping costs and currency exchange rates, and retailers that can remove these barriers will benefit from a growing market.
WHAT’S IN THIS CHEAT SHEET:
- Likelihood to shop cross-border
- Demographic info
- Top countries and product categories for cross-border purchases
- Top barriers to cross-border shopping
- Likelihood to purchase if website is not in English