Cross-Border At A Glance: Japan

The improvement of internet connectivity in Japan coupled with the explosion of multiple applications on mobile platforms has fueled the growth in cross-border e-commerce among this audience. However, our Global Research Report: Cross-Border E-Commerce Trends* reveals that Japan consumers are the least likely to shop cross-border among the 11 markets surveyed. Even so, interest in purchasing foreign goods is increasing and expected to expand over the coming decade. Consumers in Japan seek out high-quality products cross-border, particularly luxury items, making the U.S. a key market for cross-border purchases in the apparel, accessories and beauty categories. Similar to the English-speaking markets, language translation on e-commerce sites is very important to Japanese shoppers.

WHAT’S IN THIS CHEAT SHEET:

  • Likelihood to Shop Cross-Border

  • Demographic Info

  • Top Countries and Product Categories for Cross-Border Purchases

  • Top Barriers to Cross-Border Shopping

  • Likelihood to purchase is website is not in English

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