Cross-Border At A Glance: France
As one of the leading markets in Europe, France presents online merchants with strong potential for international expansion. According to our recently published Global Research Report: Cross-Border E-Commerce Trends,French shoppers are most likely to purchase products cross-border from China, U.K., Germany, and the U.S., but also enjoy making purchases from Hong Kong, Japan, Spain, and other EU markets. French online shoppers were among the most concerned with site security when shopping cross-border, so be sure to build trust with these shoppers to achieve successful market entry.
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