Striking the Right Tone: What Resonates with Global Consumers

2020-07-13T14:10:15-03:00July 8th, 2020|Best Practices, International Marketing|

Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]