What’s Your Long Tail Strategy for Cross-Border E-commerce?

2021-01-11T15:44:37-03:00January 11th, 2021|Cross Border Opportunity, E-commerce Market, International Marketing|

In his bestselling 2008 book, The Long Tail: Why the Future of Business is Selling Less of More, author Chris Anderson lays out a model in which merchants offer personalized, niche products rather than relying on a handful of generic products that are in high demand at the moment. He explains, “As the cost of reaching consumers drops dramatically, our markets [...]

Five Cross-Border E-Commerce Predictions for 2021

2020-12-23T03:27:57-03:00December 23rd, 2020|Best Practices, Cross Border Opportunity, E-commerce Market, International Marketing|

In 2020, cross-border e-commerce became a greater priority for retailers and consumers alike. E-commerce became a lifeline for consumers who couldn’t leave their homes. And online shopping has been the dominant revenue source for retailers who couldn’t rely on their brick-and-mortar stores. Domestic e-retailers are seeing unprecedented traffic coming to their websites from international sources. The global pandemic drove much of [...]

Why Localizing Product Feeds Matter and How To Do It Right

2020-12-07T02:54:57-03:00December 3rd, 2020|Best Practices, International Marketing, User Experience|

Whether you realize it or not, your e-commerce store has global reach simply by being online. Global shoppers can find your online store when searching for specific items or categories if your website is optimized correctly. The question is, when an item from your e-commerce website comes up in a Google shopping search or on a social media ad, will cross-border [...]

Striking the Right Tone: What Resonates with Global Consumers

2020-10-20T13:59:28-03:00July 8th, 2020|Best Practices, International Marketing|

Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]