There’s no denying that economies all over the world have been hit hard by the effects of the coronavirus pandemic. For many brands and retailers who were enjoying e-commerce momentum before the outbreak, that momentum may seem lost. As a leading brand in your market, you exist to solve a problem for your customers, and you need to continue doing that. [...]
Let's not kid ourselves: global events and market disruptions will continue to occur. We've already seen many natural or man-made phenomena happen in the past that have interrupted global business. Perhaps it has not been at the scale that it is today, but the pattern is there. But hard times often lead to innovation, which has been the case during other [...]
Last week we hosted a webinar with our friends at the Global E-commerce Leaders Forum featuring one of our notable clients, Outerknown, and exploring their cross-border journey. The current global events have drastically shifted the majority of consumer shopping to online, as we all already know. These changes in consumer behavior are unprecedented and could have never been predicted. Brands that [...]
Creating a localized experience for customers in each global market where you sell is important. Equally important is understanding how consumers shop for products online and what factors matter most to them in their buying decision. Flow’s new research breaks it down by market. The state of e-commerce changes quickly and has become more challenging for retailers in the midst of [...]
Some of the retail industry’s most popular brands have joined in the global effort to produce supplies in high demand, particularly in support of healthcare workers during the current global crisis. This pivot could not have been easy, but it highlights the innovation and resiliency that successful brands and retailers possess and will continue to exercise in the future. The fast-changing [...]
As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy. While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]
What do domestic e-commerce merchants need in place to execute a successful international expansion strategy in today’s global environment? Here are some of the basics. As an online retailer, you already know that your customers are living through a significant global event that will undoubtedly change everything about their shopping behaviors. And certainly the crisis has changed your business, too, in [...]
There’s no sugarcoating the fact that the retail industry has been deeply affected, on a global scale, by current global events. Retail outlets that depend on the revenue from brick-and-mortar stores have suffered the most. There are going to be more difficult days ahead. But we have seen extraordinary acts of kindness and support from those in our industry who are [...]
As nations around the globe work to stop the spread of COVID-19, citizens have had to change their way of life to keep themselves and others safe. Office buildings, retail stores, and schools have shut down. Many people are either out of work entirely or they’re working from home. Some households are juggling remote working with homeschooling their kids and looking [...]
“We’re all in it together.” It’s a phrase we hear often these days to which we can all relate. And being “in it together” has been an opportunity for all of us to come together as a global community. Despite the hardships, many businesses have embraced this refrain by offering support to their communities, near and far. At Flow, we have [...]
