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Your Resource for Everything Global ECommerce

What’s Your Long Tail Strategy for Cross-Border E-commerce?

2021-01-11T15:44:37-03:00January 11th, 2021|Cross Border Opportunity, E-commerce Market, International Marketing|

In his bestselling 2008 book, The Long Tail: Why the Future of Business is Selling Less of More, author Chris Anderson lays out a model in which merchants offer personalized, niche products rather than relying on a handful of generic products that are in high demand at the moment. He explains, “As the cost of reaching consumers drops dramatically, our markets [...]

Five Cross-Border E-Commerce Predictions for 2021

2020-12-23T03:27:57-03:00December 23rd, 2020|Best Practices, Cross Border Opportunity, E-commerce Market, International Marketing|

In 2020, cross-border e-commerce became a greater priority for retailers and consumers alike. E-commerce became a lifeline for consumers who couldn’t leave their homes. And online shopping has been the dominant revenue source for retailers who couldn’t rely on their brick-and-mortar stores. Domestic e-retailers are seeing unprecedented traffic coming to their websites from international sources. The global pandemic drove much of [...]

Brexit Update: What Cross-Border E-commerce Merchants Need to Know for 2021

2020-12-22T20:34:28-03:00December 15th, 2020|Compliance, Customs, Duties and Taxes|

Cross-border brands and retailers have been operating on a “wait and see” basis for the last three years regarding Brexit. Until now, it was unclear exactly how the United Kingdom’s (England, Northern Ireland, Scotland, and Wales) departure from the EU was going to roll out. Retailers have been watching developments over the last year with great interest because the United Kingdom [...]

Why Localizing Product Feeds Matter and How To Do It Right

2020-12-07T02:54:57-03:00December 3rd, 2020|Best Practices, International Marketing, User Experience|

Whether you realize it or not, your e-commerce store has global reach simply by being online. Global shoppers can find your online store when searching for specific items or categories if your website is optimized correctly. The question is, when an item from your e-commerce website comes up in a Google shopping search or on a social media ad, will cross-border [...]

The Fundamentals of a Successful Cross-Border Shipping Strategy

2020-11-18T12:44:00-03:00November 16th, 2020|Best Practices, Shipping|

Shipping is one of the necessary evils that all international e-commerce businesses have to confront to successfully sell goods across borders. But by using the right best practices, you can strategize a cross-border strategy for selling internationally without making shipping and logistics a headache.  Below we dive into cost-effective methods for delivering products to consumers that not only meet their expectations [...]

Identifying and Eliminating Cross-Border E-commerce Barriers

2020-11-12T16:15:18-03:00November 3rd, 2020|Best Practices, User Experience|

Do you have a shopping cart abandonment problem with your cross-border customers? Download our free infographic to learn more about what may be causing it.  Cart abandonment rate is a key metric for brands and retailers to monitor as an indicator of an online store’s overall performance. A high cart abandonment rate is a telltale sign that there is friction in [...]

Turning Growing Pains into Cross-border E-commerce Success: Universal Standard

2020-11-12T16:12:31-03:00October 19th, 2020|Best Practices, Case Study, Customer success stories|

Watch the on-demand webcast to learn how the world’s most inclusive fashion brand boosted conversion rates with international shoppers while improving shipping speed Sometimes, brands and retailers have the time to carefully and methodically plan out international business expansion, entering one market at a time. And then there are the brands that are thrown head-first into going global because of overwhelming [...]

3 Ways Cross-Border E-commerce Merchants Must Prepare for Holiday Shipping Now

2020-11-12T16:11:39-03:00October 9th, 2020|Order Fulfullment, Shipping|

With the dawn of a new holiday shopping experience comes a slew of new challenges for cross-border e-commerce retailers who want to keep costs low and profits high.  Holiday shipping surcharges are coming. Cross-border e-commerce retailers should be aware that some carriers are instituting larger fees than usual, both domestically and internationally. For example, FedEx recently announced an increase in global [...]

8 Consumer Trends That Will Impact the Holiday Retail Season

2020-10-12T11:46:57-03:00October 7th, 2020|Best Practices|

Last year, holiday-related e-commerce reached a new high of $142.5 billion in the U.S. alone. This growth continues this year not just domestically, but around the world. Many cross-border e-commerce brands have already been experiencing increased demand throughout 2020. How will this impact e-commerce merchants’ ability to execute as we continue into the holiday retail season? Are online retailers prepared to [...]

How Universal Standard Is Leveraging Cross-Border E-commerce to Expand Revenue

2020-10-12T11:49:16-03:00September 30th, 2020|Case Study, Cross Border Opportunity|

Cross-border e-commerce is exploding, with a 21% increase in revenue between January and June 2020 compared to last year. The pandemic has made cross-border e-commerce a crucial channel for brands. Is your brand embracing the opportunity? Retailers that haven’t yet adapted their e-commerce store to provide international consumers with the best possible customer experience are missing out on all of this [...]