New E-Book From Flow Provides Crucial Insights Into Consumer Cross-Border E-Commerce Behaviors

Data finds that 67% of respondents surveyed across 11 countries say they cross border shop.

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HOBOKEN, N.J., Apr. 16, 2019 /PRNewswire/ -- Flow, the global e-commerce solution for cross-border brands and retailers, today announced the release of its Cross-Border E-Commerce Trends: Global Research Report, the result of a two month long study of international consumer e-commerce behaviors. This research was conducted across 11 countries, aiming to gain insight into consumer purchasing behaviors to further expand sales and revenue of Flow's clients in these international markets.

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The report provides insight into trends among consumers purchasing across borders, including the barriers of cross-border shopping, expectations of online shopping, and other data points. Some key findings include:

• Over 80% of shoppers in Brazil, Australia and Canada make cross-border purchases.
• In Japan and South Korea, where cross-border shopping was lowest, site security, language barrier and currency exchange rates were cited as important reasons for not shopping cross border.
• 52% of the respondents said they were somewhat or very unlikely to purchase goods cross-border if the website is not in their local language.
• Cross-border shoppers in Australia, Canada, India, Japan, South Korea and UK list the USA as the #1 country from which they shop.

"Through conducting this survey, we're able to get an in-depth look into exactly what customers are looking for when shopping cross-border," said Rob Keve, co-founder and CEO of Flow. "Our goal is to make cross-border e-commerce frictionless. By learning more about consumer preferences, we can ultimately pave the way for our impressive roster of global retail clients to better craft their international sales strategies."

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Flow's Cross-Border E-Commerce Trends: Global Research Report is free of charge and can be downloaded here. A printed version is also available upon request.

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About Flow

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Most e-commerce businesses struggle with the complexities of selling their products internationally. The problem is they don't have the tools nor the flexibility they need to sell cross-border, and existing solutions are missing the mark. At Flow, we believe there's a better way and that global e-commerce should simply work. We have first-hand experience with cross-border challenges from our days working at well-known global brands, which is why we built a next generation engine to power global growth for ambitious e-commerce businesses. Our solution automates and simplifies every aspect of the international e-commerce process for our customers. We remove the barriers of cross-border commerce by offering benefits such as multi-currency pricing, cost efficient and rapid shipping, international payment options, well-defined taxes and duties, and simple returns. Now global brands like MVMT Watches, MZ Wallace, Outerknown, Charles & Colvard and others can increase their customer conversion and grow international revenue starting today. Let it Flow.