We’ve talked before about how every e-commerce retailer must create their path to becoming an international business. What works for one merchant may not be right for the next. When dipping a toe into the vast waters of cross-border e-commerce, the first stop for many brands is establishing a localized presence in English-speaking countries such as the U.S., Canada, Australia, and the U.K. English-speaking markets present a major opportunity for retailers to tap into new revenue sources. In fact, 4 in 5 shoppers in Australia and Canada say they have made a cross-border e-commerce purchase.
While English-speaking markets share many similarities, retailers need to understand and address the most notable differences. These include local currencies, payment preferences, relevant taxes and duties, and regional geographies. For example, Australia’s seasons are in opposite times to those in the northern hemisphere. December to February is summer; March to May is autumn; June to August is winter, and September to November is spring. The seasonal variations mean that your localized e-commerce websites will look very different for each market. Then there are market-specific consumer preferences to consider, such as the cost and speed of delivery. It should be no surprise that in each market, consumers have different expectations and demands, just as they do in non-English speaking markets.
With this in mind, we at Flow have put together a comprehensive new guide, “Cross-Border E-Commerce Consumer Report: English-Speaking Markets.” This free resource covers the more complex aspects of expanding into these four principal markets, such as:
- Who are cross-border shoppers in these English-speaking markets?
- From which countries do English-speaking cross-border shoppers prefer to buy?
- Which retail categories are these cross-border shoppers more likely to buy?
- What are the primary barriers to cross-border shopping for English-speaking shoppers in these regions?
- Do English-speaking cross-border shoppers care about localized language?
- How do cross-border shoppers in these regions prefer to remit any relevant taxes and duties?
- What are the top action items for cross-border e-commerce merchants in each English-speaking market?
Click here to download your free copy of our guide. For more information about localizing your e-commerce websites to boost conversions, and better engage with international shoppers, contact a Flow expert today.
