Eyeing the World

How Citizens of Humanity Leverages Cross-Border E-Commerce to Boost Global Sales

Cross-border e-commerce is booming but many e-commerce brands haven’t yet seized the opportunity. In the wake of the pandemic and continued social distancing, global e-commerce is positioned for continued growth within the retail sector, and will continue to be an important channel to drive online sales. E-commerce brands that expanded into cross-border e-commerce already have found success attracting and converting international customers on their websites.

This webinar will examine the successful cross-border approach of Citizens of Humanity, an LA-based apparel company known for its high quality denim. The presentation will feature Mario Borroi, COO of International at Citizens of Humanity, who will discuss how the brand is leveraging the cross-border opportunity to grow their global audience and drive international sales and revenue. Flow CEO Rob Keve will guide the discussion as an interview and examine the different facets of the fashion brand’s execution to show how online retailers everywhere can execute a winning global strategy.

Attendees will come away from the presentation with:

  • Insights into a successful cross-border approach
  • Tactics that allow brands to shift gears quickly in response to market disruptions
  • Recommendations for executing the strategy that works for your brand
  • Best practices for cross-border selling that increases customer acquisition and drive demand for goods in global markets
  • Actionable steps for launching and optimizing a cross-border e-commerce strategy to achieve global business goals

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