E-commerce Shopping Behaviors: Key Factors Impacting Conversion

Apparel is one of the most popular e-commerce product categories, and online sales are growing faster than offline. In today’s retail landscape, apparel shoppers have come to expect a highly personalized and seamless omni-channel experience. Furthermore, when it comes to the display of product information and checkout options, both of which directly impact purchasing decisions, preferences of online shop- pers and drivers for conversion differ greatly across the 11 markets surveyed. The results contained in this report will help retailers to understand the importance of varying factors impacting the online shopping experience for their domestic and cross-border customers.

IN THIS REPORT, FLOW COVERS THE FOLLOWING:

• Retailer types online shoppers prefer to purchase from
• The filtering capabilities shoppers expect to have when browsing a site
• Product details shoppers need to make purchase decisions
• The importance of user generated content and recommendations
• The most effective promotions and offers by country
• Channels driving traffic to retail sites
• Purchase factors that matter most
• What should retailers do about these findings?