Online sales and e-commerce are key factors to the growing consumer market in South Korea. And high rates of Internet access and smartphone penetration are the main contributors to driving e-commerce market growth, both domestically and internationally. However, our Global Research Report: Cross-Border E-Commerce Trends* shows that South Korean shoppers are actually among the least likely to make cross-border purchases. Interestingly, shoppers between the ages of 45-54 have a higher rate of shopping cross-border than the younger online shoppers surveyed. Similar to the other markets included in the study, top barriers to cross-border shopping include worries over shipping cost and delivery speed and concerns with high taxes and duties.
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