WWD Digital Forum LA Presentation
Outerknown is one of Flow’s many successful clients looking to grow cross-border to sell their products to a broad global audience. Listen and learn how this sustainable brand has created and executed a successful international e-commerce strategy. Flow CEO Rob Keve interviews Outerknown CFO/COO Travis Heard on the main stage at the Women’s Wear Daily Digital Forum in LA to learn about the brand’s cross-border journey. Their conversation provides actionable steps and best practices to get going with cross border so that brands can learn how to start selling to their global customers quickly and with ease.
Topics covered include:
- When to go global?
- What are the challenges of cross-border?
- How to ensure localized e-commerce experiences?
- What are the results?
Our friends at GELF also offered compelling commentary on the state of the global e-commerce market, and Rob rounded out the discussion with nuanced data and insights into the cross-border space.
