September 19, 2018
Workarea Announces Strategic Partnerships with and Smartling to Accelerate Global Growth for Retailers

Partnerships Offers Workarea Customers Internationalization Capabilities to More Easily Control Logistics, Taxes, and Translation Services

PHILADELPHIA, September 19, 2018 - Workarea, a leading enterprise SaaS commerce platform, announced today strategic partnerships with cross-border provider Flow Commerce and language translation provider Smartling. This next-gen commerce solution will expedite and ease global growth for Workarea Commerce Platform customers by removing dated challenges of logistics and translation management. We've made it easier than ever for retailers to grow their international business, said Darren C. Hill, CEO and Cofounder of WebLinc, parent company of Workarea. More and more merchants require simplified cross-border solutions and the decision to partner with Flow and Smartling was a natural choice. Through these partnerships, merchants now have better control and visibility in how they operate on a global scale. Powered by Workarea, combined with the revolutionary cross-border e-commerce solution, Flow, and sophisticated global content translation services from Smartling, retailers can seamlessly increase internationalization capabilities with little risk or added resources. What was once a complex undertaking is now a readily deployable solution for retailers with global ambitions. We're excited to team up with Workarea to help their customers expand globally faster," said Rob Keve, CEO and Cofounder of Flow. "We respect their team's dedication to seeking out ways for brands and e-commerce retailers to sell their products cross border. Paired with Flow's solution, we are confident that we will revolutionize how merchants reach customers around the world." Anywhere, today, people are shopping for products sold by Workarea merchants, said Jack Welde, CEO and Founder of Smartling. Our seamless Workarea integration enables these merchants to connect in the moment with consumers worldwide by converting their e-commerce sites into any language. We are excited to get this into the hands of Workarea customers and to see what they make possible with language translation. Workarea, a product by WebLinc, is the only ecommerce platform combining commerce management, content management, search and analytic insights into one user-friendly system for online merchants. The platform offers lean ecommerce teams including marketers, merchandisers, producers, analysts and customer service agents a unified tool so they can become an agile, creative, collaborative, data-driven and ultimately customer-focused organization. The combined solution will be unveiled at Global eCommerce Leaders Forum (GELF) NYC on September 27th.

About Workarea

Workarea is a leading enterprise SaaS commerce platform purpose-built for medium to large merchants to achieve their full potential online. A product of 20+ years experience at WebLinc, ecommerce, content management and analytic insights are built as one platform promising unmatched flexibility, constant product evolution, and empowered merchant teams. Workarea is the platform of choice for growing online retailers and merchants such as Sanrio, Do it Best Corp., Lonely Planet, U.S. Polo Assn., Woodcraft, Costume SuperCenter, Lime Crime, Rachel Roy, and many others.

About Flow

Flow is a global cross border e-commerce platform that enables brands and retailers to sell their products to customers internationally by creating a localized shopping experience. Flow automates and simplifies every aspect of the international e-commerce process for its customers, removing the challenges facing cross border commerce by offering benefits such as multi-currency pricing, cost efficient and rapid shipping, international payment options, well-defined taxes and duties, and simple returns. Brands and retailers use Flow's cloud-based software solution to better manage cross border logistics, to reach a broader international customer base and to enhance the customer experience.

About Smartling

Smartling helps ambitious brands access more markets, deliver better user experiences, and build stronger relationships by transforming the way content is created and consumed around the world. Smartling translation software and services prioritize process automation and intelligent collaboration so companies can quickly and cost-effectively convert  websites, apps, and documents into any language with minimal IT involvement.

Media Contact:

Berns Communications Group

Stacy Berns/Michael McMullan