Carbon38 Partners with Flow to Offer Localized Shopping Experiences to Consumers Around the World

2018-10-19T13:42:33+00:00October 19th, 2018|

Flow’s Platform Enables Seamless Cross Border Commerce for the Premier E-commerce Destination for Performance Fashion

HOBOKEN, N.J.–(BUSINESS WIRE)–Carbon38, the premier e-commerce destination for performance fashion, today announced that it has partnered with Flow, a pioneer of next generation cross border commerce, to create fully branded and localized shopping experiences for Carbon38 customers anywhere in the world. Flow’s simple-to-manage solution enables a seamless international customer experience and fuels company growth by eliminating the challenges many brands encounter when trying to sell and ship product internationally.

Flow’s software solution uses artificial intelligence and localization technology that allows Carbon38’s customers to feel as if they are shopping with a local retailer, regardless of where they are in the world. By addressing key factors, such as multi-currency pricing, cost efficient and rapid shipping, 60+ international payment options, accurate taxes and duties, and simple returns, Flow enables consumers to enjoy a localized shopping experience that eliminates the risk and fear of buying products internationally and mirrors Carbon38’s domestic experience.

“We have long admired Carbon38’s ambition in guiding a true cultural shift in the way women dress, and its leadership in pioneering the creation of a new class of active apparel,” said Rob Keve, Co-Founder and CEO of Flow. “Carbon38 has a large and devoted following in both the fashion and fitness worlds, and we are excited to provide the solution that removes friction from its online store and makes its products more easily accessible to international customers.”

“We are thrilled to partner with Flow to provide our customers with this innovative service, creating a more seamless and customized approach across the globe from the United Kingdom to China and everywhere in between,” said Joseph Littlefield, Vice President of Operations for Carbon38. “Launching an updated e-commerce platform is part of our mission to provide women access to amazing curated brands, allowing Carbon38 to further establish an exceptional localized customer experience.”

About Flow
Flow is a global cross border e-commerce platform that enables brands and retailers to sell their products to customers internationally by creating a localized shopping experience. Flow automates and simplifies every aspect of the international e-commerce process for its customers, removing the challenges facing cross border commerce by offering benefits such as multi-currency pricing, cost efficient and rapid shipping, international payment options, well-defined taxes and duties, and simple returns. Brands and retailers use Flow’s cloud-based software solution to better manage cross border logistics, to reach a broader international customer base and to enhance the customer experience. For more information, visit https://www.flow.io/

About Carbon38
Carbon38 is the premier e-commerce destination for performance fashion. Offering our own proprietary label, an expertly curated selection of contemporary brands, and exclusive collaborations, we aim to push and blur the boundaries between functional activewear and progressive street style, licensing women to be bold. For more information, visit https://www.carbon38.com/

Contacts
Berns Communications Group
Michael McMullan, 212-994-4660
mmcmullan@bcg-pr.com

Written by
Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.