Cross-Border At A Glance: India
With some of the highest rates of Internet penetration and increasing smartphone ownership, the conditions are ripe for rapid e-commerce growth in India. However, according to our recently published Global Research Report: Cross-Border E-Commerce Trends,* Indian online apparel shoppers were among the least likely to shop cross-border. Our research indicated that there are key barriers and concerns deterring shoppers in India from purchasing more goods cross-border. For example, being able to speak and communicate with customer service was particularly important to these shoppers compared to shoppers in the other 11 markets surveyed. International brands that can provide good customer service and can respond to these concerns have a lot to gain selling into this fast-growing market.
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