Three Emerging Trends in Cross Border E-commerce that Define the Future of Retail

2019-08-09T13:30:01-03:00July 1st, 2019|Best Practices|

E-commerce has been evolving at such a rapid pace, it may be challenging to know what’s next. How will consumers’ preferences change one year from now, or even five years from now? The ability to predict the future of e-commerce becomes even more difficult for cross-border merchants. It’s hard enough to prepare for the future in one market that brands are [...]

Flow Cofounders Win the Entrepreneur of the Year® 2019 Award in New Jersey

2019-08-09T13:31:19-03:00June 24th, 2019|News|

It's been an exciting month for the Flow team.  Last week on Thursday June 20th, we were honored to learn that our cofounders, CEO Rob Keve and CTO Mike Bryzek, received the Entrepreneur of the Year® 2019 Award in New Jersey from EY.  This award reflects the hard work of a team of dedicated innovators working to create a best-in-class solution [...]

Removing the Friction from Cross Border E-commerce Payments

2019-08-09T13:23:23-03:00June 21st, 2019|Cross Border Opportunity Payments|

Today’s online shoppers are looking to purchase goods from outside of their country’s borders more and more. One in five online payments is now a cross-border transaction. This is great news for e-commerce merchants who are expanding into new global markets. But before brands and retailers dive into international market expansion, there are some important details to consider. At the top [...]

Give Him What He Wants: How Fathers Are Celebrated Around the World

2019-08-20T13:31:08-03:00June 10th, 2019|Cross Border Opportunity|

Father’s Day is a newer tradition than Mother’s Day in most countries. In the U.S., it became an official, nationwide holiday in 1972, 58 years after Mother’s Day. Dads still don’t receive quite as much love as moms when it comes to gift giving: in the U.S. consumers have typically spent less for Father’s Day than Mother’s Day. (Consumers were expected [...]

Why, Where, and How for Cross-Border Marketing

2019-08-20T13:28:03-03:00June 6th, 2019|Best Practices|

Once you’ve launched a cross-border e-commerce business in a new market, the next step is to figure out how to market to consumers in each region.  Without making an investment in marketing, you cannot reasonably expect shoppers to flock to your site and buy your products. More often than not, consumers need help finding your online store. Internet marketing platforms like [...]

How a Global E-Commerce Strategy Can Help Beat the Summer Slowdown

2019-08-20T13:26:16-03:00June 3rd, 2019|Best Practices Cross Border Opportunity|

In the U.S., the summer season officially kicks off Memorial Day Weekend. Americans take their long-awaited summer vacations and their shopping habits typically slow down. Some retailers report as much as a 30% drop in sales during the summer months. Optimistic retailers may view June, July and early August as a good time to prepare for the impending frenzy of back-to-school [...]

Avoid a runway fail: How to ensure smooth sailing through customs

2019-08-20T13:25:27-03:00May 22nd, 2019|Best Practices Customs Duties and Taxes|

Paperwork is not something you expect to deal with when getting into a digitally-driven industry. But there’s no escaping it, especially for cross border e-commerce retailers. Lack of completed paperwork or inaccurate documents can tie up international goods at the border, leading to customer frustration and disappointment. For your international customers to receive goods in a timely fashion, an accurate and [...]

Five Lessons Cross Border Merchants Can Learn From Last Holiday Season

2019-08-20T13:22:20-03:00May 13th, 2019|Best Practices Cross Border Opportunity|

The 2018 holiday season was one of the best in recent years, exceeding expectations by the National Retail Federation (NRF), who predicted a U.S. sales growth rate of between 4.3% and 4.9%. The reality was higher. Total spending between Thanksgiving Day and Cyber Monday in the U.S. was up 5.4% at $998.32 billion. E-commerce sales during the five-day period from Thanksgiving [...]

Outerknown Case Study: A Sustainable Approach to Cross Border E-Commerce Success

2019-08-20T13:09:45-03:00May 8th, 2019|Customer success stories|

Outerknown was launched by professional surfer Kelly Slater in 2015 to create sustainable, planet friendly men’s & women’s lifestyle clothing. The brand’s mission to protect natural resources, empower the people crafting their clothes, and inspire change within the apparel industry resonated with domestic and international consumers. However, the brand struggled to localize its currency, target its product catalog and the high [...]

E-commerce Market Entry into Latin America: Join Flow at GELF LATAM

2019-08-20T13:08:48-03:00May 6th, 2019|Cross Border Opportunity|

Latin America is a top region for emerging e-commerce growth, due to rising internet penetration rates and a growing middle class demanding foreign goods and services. But with 27 separate nations or territories and a variety of currencies and payment preferences, market entry in Latin America for cross-border retailers can be complex. That’s why the Global E-commerce Leaders Forum (GELF) is [...]