How tentree planted the seeds for a comprehensive cross-border strategy

2019-07-08T03:22:06-03:00July 8th, 2019|Best Practices Case Study|

Established in 2012, Canadian brand tentree aims to become the most environmentally progressive brand on the planet. As part of their mission, the brand uses sustainable fabrics and materials to reduce the negative impact of the apparel industry on the environment, in addition to planting ten trees for every item sold. Their goal: plant one billion trees by 2030. This mission resonated strongly with environmentally-conscious audiences around the world, particularly in Europe. The company quickly built a massive social media following which exponentially increased international traffic to their website.

But conversion remained low as shoppers had little to no visibility into duty and tax information, and no visibility into shipping timelines and delivery windows. Additionally, the brand knew it wasn’t providing an exceptional user experience for global customers which made retaining customers a challenge and resulted in a low number of repeat purchases. They knew they could do better, and tentree sought out a cross-border solution to help.

Enter Flow, which immediately proved to be the comprehensive solution tentree needed to scale international business and create that best-in-class user experience they needed to attract and retain their global shoppers.

In our case study we outline how Flow delivered on the promise of a comprehensive solution for tentree, and the brand was able to solve the challenges they experienced around onsite localization, duties and taxes, and shipping. Read the full case study here.

Written by
Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.