What’s Your Long Tail Strategy for Cross-Border E-commerce?

2021-01-11T15:44:37-03:00January 11th, 2021|Cross Border Opportunity, E-commerce Market, International Marketing|

In his bestselling 2008 book, The Long Tail: Why the Future of Business is Selling Less of More, author Chris Anderson lays out a model in which merchants offer personalized, niche products rather than relying on a handful of generic products that are in high demand at the moment. He explains, “As the cost of reaching consumers drops dramatically, our markets [...]

Five Cross-Border E-Commerce Predictions for 2021

2020-12-23T03:27:57-03:00December 23rd, 2020|Best Practices, Cross Border Opportunity, E-commerce Market, International Marketing|

In 2020, cross-border e-commerce became a greater priority for retailers and consumers alike. E-commerce became a lifeline for consumers who couldn’t leave their homes. And online shopping has been the dominant revenue source for retailers who couldn’t rely on their brick-and-mortar stores. Domestic e-retailers are seeing unprecedented traffic coming to their websites from international sources. The global pandemic drove much of [...]

Plan Now for Global Market Recovery: Your Cross-Border E-commerce Debrief

2020-07-29T17:04:21-03:00April 29th, 2020|Cross Border Opportunity, E-commerce Market|

There’s no sugarcoating the fact that the retail industry has been deeply affected, on a global scale, by current global events. Retail outlets that depend on the revenue from brick-and-mortar stores have suffered the most. There are going to be more difficult days ahead. But we have seen extraordinary acts of kindness and support from those in our industry who are [...]

Interview with Flow CEO Rob Keve: Impact of Global Market Disruptions On Retail

2020-07-29T16:51:28-03:00March 23rd, 2020|Cross Border Opportunity, E-commerce Market|

I sat down with our CEO Rob Keve to ask his thoughts on the current and future impact of the global pandemic on retail and e-commerce. He provided a number of insights that we wanted to share with our readers. What can we expect in terms of logistics bottlenecks for online orders in the coming weeks/months? In the short term, despite [...]

In Case of Emergency: How Cross-Border E-commerce Brands Can Plan for Unexpected Events and Circumstances

2020-07-29T16:40:25-03:00March 11th, 2020|E-commerce Market|

In recent weeks, COVID-19 has illustrated why international e-commerce retailers must plan for emergencies and market disruptions to future-proof their businesses. COVID-19 has quickly become a global public health crisis, with outbreaks reported in dozens of countries and new cases reported each day. Global financial markets have reacted sharply, demonstrating in real-time just how connected our global economy is. There are [...]