Your Resource for Everything Global ECommerce
Your brand may be winning with domestic customers, but what about your global ones? Before you say, “We’re not an international brand yet,” think again. Most domestic retailers with an online presence are already international brands whether they intend to be or not. Thanks to international channels such as Google Search, Facebook and Instagram, consumers anywhere in the world with an [...]
In case you missed it, last week we hosted a webinar with Women's Wear Daily, featuring a top executive at world-renowned denim brand Citizens of Humanity. Our speaker from Citizens of Humanity was Mario Barroi, the COO of International at the brand. A thoughtful executive with extensive experience in global operations for e-commerce, Mario was a senior member of the luxury [...]
In his bestselling 2008 book, The Long Tail: Why the Future of Business is Selling Less of More, author Chris Anderson lays out a model in which merchants offer personalized, niche products rather than relying on a handful of generic products that are in high demand at the moment. He explains, “As the cost of reaching consumers drops dramatically, our markets [...]
In 2020, cross-border e-commerce became a greater priority for retailers and consumers alike. E-commerce became a lifeline for consumers who couldn’t leave their homes. And online shopping has been the dominant revenue source for retailers who couldn’t rely on their brick-and-mortar stores. Domestic e-retailers are seeing unprecedented traffic coming to their websites from international sources. The global pandemic drove much of [...]
Cross-border e-commerce is exploding, with a 21% increase in revenue between January and June 2020 compared to last year. The pandemic has made cross-border e-commerce a crucial channel for brands. Is your brand embracing the opportunity? Retailers that haven’t yet adapted their e-commerce store to provide international consumers with the best possible customer experience are missing out on all of this [...]
Cross-border e-commerce retailers rely on international holidays focused on gift-giving to boost sales and build relationships with global customers. But will purchasing gifts change because people are staying home and social distancing continues? International retailers will be pleased to know that the appetite for buying gifts is still there. However, brands will need to strengthen their order fulfillment and logistics capabilities [...]
We’ve talked before about how every e-commerce retailer must create their path to becoming an international business. What works for one merchant may not be right for the next. When dipping a toe into the vast waters of cross-border e-commerce, the first stop for many brands is establishing a localized presence in English-speaking countries such as the U.S., Canada, Australia, and [...]
A recap of our webinar, “Navigating the New Normal,” featuring Flow CEO Rob Keve, Forrester Analyst Lily Varon, and Rowing Blazers Head of E-commerce Katelyn Glass. It’s not an exaggeration to say that everything about daily life has been disrupted. The global public health crisis has now been around long enough to become a significant change agent. On average, it takes [...]
If you’ve ever spent time with a financial advisor, chances are, you’re familiar with the saying “diversify your funds.” Smart investors know that to maximize returns, you must invest in different areas that would each react differently to the same event. Although no single tactic can guarantee against loss, diversification is an important component of reaching long-range financial goals while minimizing [...]
There’s no denying that economies all over the world have been hit hard by the effects of the coronavirus pandemic. For many brands and retailers who were enjoying e-commerce momentum before the outbreak, that momentum may seem lost. As a leading brand in your market, you exist to solve a problem for your customers, and you need to continue doing that. [...]