“Never Underestimate the Power of a Woman.” This quote originated in an advertising campaign from the 1940s to sell Ladies Home Journal magazines to housewives. While at the time it had different undertones and meanings, it is very relevant today when looking at the increase in the number of women making economic decisions for their households. The buying power of women, [...]
I sat down with our CEO Rob Keve to ask his thoughts on the current and future impact of the global pandemic on retail and e-commerce. He provided a number of insights that we wanted to share with our readers. What can we expect in terms of logistics bottlenecks for online orders in the coming weeks/months? In the short term, despite [...]
The UAE has grown from an undeveloped region of the Persian Gulf to a Middle Eastern economic powerhouse. Find out why cross-border e-commerce is heating up, and what retailers must do to succeed here. The United Arab Emirates consists of seven states, or emirates: Abu Dhabi, Dubai, Ajman, Sharjah, Ras al Khaimah, Fujairah, and Umm al-Quwain. Though these nation-states have traditionally [...]
Your e-commerce brand may already provide great products and customer service, but did you know that connecting with your customers on an emotional level is also imperative to success in each global market where you do business? In order for your brand to thrive, your global customers must have a sense of your brand’s purpose. Do they know who you are [...]
Switzerland may be small, but its consumers have considerable online buying power. Find out more about this unique market. This small-but-mighty nation may not immediately come up on your radar of potential markets for cross-border e-commerce, but Switzerland is worth a look. Businesses in the U.S. are already enjoying a healthy trade relationship with Switzerland. In fact, the U.S. is Switzerland’s [...]
In the U.S., most of us have already celebrated the New Year and are now trying to get used to writing the date as 2020. But don’t forget that for a significant part of the world, January 1 isn’t the start of the New Year. If you are marketing your goods in different nations, don’t assume that all consumers follow the [...]
There is a healthy appetite for cross-border e-commerce in the Asia-Pacific (APAC) region. It’s no surprise since internet penetration rates and smartphone usage continue to soar here, making it ripe for online shopping. However, cross-border e-commerce merchants should understand that APAC is comprised of 48 distinct individual countries with different cultures, languages, and economics. Not all countries have the same expectations [...]
It’s the final stretch of the holiday shopping season and for many online brands and retailers it’s been a strong season. In the U.S., this season has already seen impressive results for e-commerce: online sales on Thanksgiving Day hit a record high of $4.2 billion, or 14.5% increase over 2018, Black Friday also saw a new record for e-commerce sales at [...]
As we move through the holiday season, we’ve been giving thought to the trends and surprises we see coming in the new year. We anticipate 2020 to be a critical year for cross-border selling and brands of all sizes, no matter their market of origin, will extend their reach into international markets. Here are some of our predictions for cross-border brands [...]
Live on stage at the WWD Digital Forum, Flow customer Outerknown shared valuable lessons about cross border e-commerce expansion. A long list of both established and emerging e-commerce brands assembled at the Women’s Wear Daily (WWD) Digital Forum in Los Angeles on November 12. Each year, this invite-only event brings together brands of all sizes to share strategies on digital engagement [...]
