If you’ve ever spent time with a financial advisor, chances are, you’re familiar with the saying “diversify your funds.” Smart investors know that to maximize returns, you must invest in different areas that would each react differently to the same event. Although no single tactic can guarantee against loss, diversification is an important component of reaching long-range financial goals while minimizing [...]
There’s no denying that economies all over the world have been hit hard by the effects of the coronavirus pandemic. For many brands and retailers who were enjoying e-commerce momentum before the outbreak, that momentum may seem lost. As a leading brand in your market, you exist to solve a problem for your customers, and you need to continue doing that. [...]
Let's not kid ourselves: global events and market disruptions will continue to occur. We've already seen many natural or man-made phenomena happen in the past that have interrupted global business. Perhaps it has not been at the scale that it is today, but the pattern is there. But hard times often lead to innovation, which has been the case during other [...]
Last week we hosted a webinar with our friends at the Global E-commerce Leaders Forum featuring one of our notable clients, Outerknown, and exploring their cross-border journey. The current global events have drastically shifted the majority of consumer shopping to online, as we all already know. These changes in consumer behavior are unprecedented and could have never been predicted. Brands that [...]
Some of the retail industry’s most popular brands have joined in the global effort to produce supplies in high demand, particularly in support of healthcare workers during the current global crisis. This pivot could not have been easy, but it highlights the innovation and resiliency that successful brands and retailers possess and will continue to exercise in the future. The fast-changing [...]
As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy. While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]
What do domestic e-commerce merchants need in place to execute a successful international expansion strategy in today’s global environment? Here are some of the basics. As an online retailer, you already know that your customers are living through a significant global event that will undoubtedly change everything about their shopping behaviors. And certainly the crisis has changed your business, too, in [...]
There’s no sugarcoating the fact that the retail industry has been deeply affected, on a global scale, by current global events. Retail outlets that depend on the revenue from brick-and-mortar stores have suffered the most. There are going to be more difficult days ahead. But we have seen extraordinary acts of kindness and support from those in our industry who are [...]
As nations around the globe work to stop the spread of COVID-19, citizens have had to change their way of life to keep themselves and others safe. Office buildings, retail stores, and schools have shut down. Many people are either out of work entirely or they’re working from home. Some households are juggling remote working with homeschooling their kids and looking [...]
“Never Underestimate the Power of a Woman.” This quote originated in an advertising campaign from the 1940s to sell Ladies Home Journal magazines to housewives. While at the time it had different undertones and meanings, it is very relevant today when looking at the increase in the number of women making economic decisions for their households. The buying power of women, [...]
