Removing Friction from the International Checkout Experience

2019-04-16T12:38:41-03:00April 22nd, 2019|Best Practices, Cross Border Opportunity|

Flow recently conducted a research study surveying global consumers regarding their cross-border shopping expectations and behaviors. Sixty-seven percent of global consumers surveyed said they have made a purchase from a retailer outside their home country. This percentage rate is higher in certain locales such as Brazil (86%), Australia (85%), Canada (83%), and France (79%).   While cross border e-commerce is on [...]

Tracking the Moveable Feasts: Why Easter Can Be Complicated for Cross Border Retailers

2019-04-17T20:07:26-03:00April 18th, 2019|Cross Border Opportunity|

In Western countries, including the U.S., Mexico, Canada and the U.K., Christians are preparing their Easter celebrations for Sunday, April 21. This is a time when e-commerce retailers have been offering special promotions on last-minute items associated with this holiday: spring clothing, shoes, and of course, Easter-related gifts and candy. According to a recent NRF study, eight in ten adults in [...]

Cross-Border E-commerce Trends: Get the Flow Whitepaper

2019-04-17T09:15:31-03:00April 16th, 2019|Best Practices, Cross Border Opportunity|

Brands and retailers know all too well how rapidly the state of e-commerce is evolving. For domestic online merchants, keeping up with technological innovation and increasingly higher consumer expectations is difficult. But for cross-border e-commerce retailers, meeting these challenges is even harder. There are numerous friction points along the customer journey that become barriers to making cross-border purchases. To gain more [...]

The cross-border opportunity and the benefits of a direct-to-consumer strategy

2019-04-17T09:17:58-03:00March 25th, 2019|Cross Border Opportunity|

Brands are increasingly at the mercy of global tech giants like Amazon, Google and Facebook (Instagram) to access customers. The sales that occur on these large platforms tend to be less profitable compared to purchases made directly through a brand’s website. This is, in part, due to commissions and marketing costs that contribute to the cost of a sale and impact [...]