Striking the Right Tone: What Resonates with Global Consumers

2020-07-13T14:10:15-03:00July 8th, 2020|Best Practices, International Marketing|

Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]

Global Phasing: 5 Paths to Expanding Your E-Commerce Business into New Markets

2020-06-29T03:25:52-03:00July 1st, 2020|Best Practices, Market Entry|

As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy.  While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]

Prepare for the Road Ahead: Streamlining Efficiencies with Technology for Cross-Border E-Commerce

2020-06-30T14:40:30-03:00June 26th, 2020|Best Practices|

E-commerce has experienced a major surge throughout the pandemic, especially in its early days as brick-and-mortar locations were forced to close. It’s likely that e-commerce will dominate even now as physical stores re-open. But keep in mind that layoffs and furloughs around the world will also continue a while longer. The Economic Policy Institute has stated that furloughs and job losses [...]

Six Steps for Cross-Border E-commerce Brands to Rally in Global Markets

2020-06-04T00:10:23-03:00June 4th, 2020|Best Practices, Cross Border Opportunity|

There’s no denying that economies all over the world have been hit hard by the effects of the coronavirus pandemic. For many brands and retailers who were enjoying e-commerce momentum before the outbreak, that momentum may seem lost. As a leading brand in your market, you exist to solve a problem for your customers, and you need to continue doing that. [...]

Understanding Consumer Shopping Behaviors Ensures Smooth Market Entry for Cross-Border E-commerce Merchants

2020-05-20T03:14:38-03:00May 20th, 2020|Best Practices|

Creating a localized experience for customers in each global market where you sell is important. Equally important is understanding how consumers shop for products online and what factors matter most to them in their buying decision. Flow’s new research breaks it down by market. The state of e-commerce changes quickly and has become more challenging for retailers in the midst of [...]

Know Your Markets: Cross-Border E-commerce Opportunities in the United Arab Emirates

2020-07-29T16:48:55-03:00March 17th, 2020|Best Practices, Cross Border Opportunity|

The UAE has grown from an undeveloped region of the Persian Gulf to a Middle Eastern economic powerhouse. Find out why cross-border e-commerce is heating up, and what retailers must do to succeed here. The United Arab Emirates consists of seven states, or emirates: Abu Dhabi, Dubai, Ajman, Sharjah, Ras al Khaimah, Fujairah, and Umm al-Quwain. Though these nation-states have traditionally [...]

The Rise of Purpose-Driven E-Commerce Brands: Finding Your “Why”

2020-07-29T16:36:21-03:00March 5th, 2020|Best Practices, Cross Border Opportunity|

Your e-commerce brand may already provide great products and customer service, but did you know that connecting with your customers on an emotional level is also imperative to success in each global market where you do business? In order for your brand to thrive, your global customers must have a sense of your brand’s purpose. Do they know who you are [...]

Building Customer Trust is a Crucial Step for Cross-Border E-commerce Brands

2020-07-29T16:27:52-03:00February 26th, 2020|Best Practices, User Experience|

Now, more than ever, we’re seeing brands show their love by building trust with consumers, creating loyal, long-lasting relationships that result in big bucks for retailers. In January, intelligence firm Morning Consult released its list of the “Most Trusted Brands in America.” The firm conducted more than 16,000 interviews with U.S. consumers of all ages to learn how strong their relationships [...]

Ten Things Cross-Border E-commerce Retailers Should Know About Chinese New Year

2020-02-24T11:54:42-03:00January 24th, 2020|Best Practices, Cross Border Opportunity|

In the U.S., most of us have already celebrated the New Year and are now trying to get used to writing the date as 2020. But don’t forget that for a significant part of the world, January 1 isn’t the start of the New Year. If you are marketing your goods in different nations, don’t assume that all consumers follow the [...]

E-commerce Merchants Set Their Sights on 2020: NRF Recap

2020-02-24T11:56:36-03:00January 16th, 2020|Best Practices, User Experience|

The world’s largest retail trade association, NRF, once again hosted its biggest conference of the year in New York City to discuss the challenges and opportunities the industry will face this year. NRF’s theme was “2020 Vision,” for obvious reasons. According to NRF’s own estimates, more than 40,000 conference-goers from 100 countries representing 16,000 global retailers converged on the Javits Center [...]