Why, Where, and How for Cross-Border Marketing

2019-06-04T14:33:34-03:00June 6th, 2019|Best Practices|

Once you’ve launched a cross-border e-commerce business in a new market, the next step is to figure out how to market to consumers in each region.  Without making an investment in marketing, you cannot reasonably expect shoppers to flock to your site and buy your products. More often than not, consumers need help finding your online store. Internet marketing platforms like [...]

How a Global E-Commerce Strategy Can Help Beat the Summer Slowdown

2019-05-31T11:06:19-03:00June 3rd, 2019|Best Practices, Cross Border Opportunity|

In the U.S., the summer season officially kicks off Memorial Day Weekend. Americans take their long-awaited summer vacations and their shopping habits typically slow down. Some retailers report as much as a 30% drop in sales during the summer months. Optimistic retailers may view June, July and early August as a good time to prepare for the impending frenzy of back-to-school [...]

Avoid a runway fail: How to ensure smooth sailing through customs

2019-06-19T01:20:20-03:00May 22nd, 2019|Best Practices, Customs, Duties and Taxes|

Paperwork is not something you expect to deal with when getting into a digitally-driven industry. But there’s no escaping it, especially for cross border e-commerce retailers. Lack of completed paperwork or inaccurate documents can tie up international goods at the border, leading to customer frustration and disappointment. For your international customers to receive goods in a timely fashion, an accurate and [...]

Five Lessons Cross Border Merchants Can Learn From Last Holiday Season

2019-06-19T10:03:54-03:00May 13th, 2019|Best Practices, Cross Border Opportunity|

The 2018 holiday season was one of the best in recent years, exceeding expectations by the National Retail Federation (NRF), who predicted a U.S. sales growth rate of between 4.3% and 4.9%. The reality was higher. Total spending between Thanksgiving Day and Cyber Monday in the U.S. was up 5.4% at $998.32 billion. E-commerce sales during the five-day period from Thanksgiving [...]

Removing Friction from the International Checkout Experience

2019-06-19T01:12:23-03:00April 22nd, 2019|Best Practices, Cross Border Opportunity|

Flow recently conducted a research study surveying global consumers regarding their cross-border shopping expectations and behaviors. Sixty-seven percent of global consumers surveyed said they have made a purchase from a retailer outside their home country. This percentage rate is higher in certain locales such as Brazil (86%), Australia (85%), Canada (83%), and France (79%).   While cross border e-commerce is on [...]

Cross-Border E-commerce Trends: Get the Flow Whitepaper

2019-06-19T01:09:41-03:00April 16th, 2019|Best Practices, Cross Border Opportunity|

Brands and retailers know all too well how rapidly the state of e-commerce is evolving. For domestic online merchants, keeping up with technological innovation and increasingly higher consumer expectations is difficult. But for cross-border e-commerce retailers, meeting these challenges is even harder. There are numerous friction points along the customer journey that become barriers to making cross-border purchases. To gain more [...]

Cross border e-commerce in France: Get the free ebook

2019-06-19T01:08:22-03:00March 19th, 2019|Best Practices|

The French market presents considerable potential to cross border retailers. France is the fifth largest e-commerce market in the world and the seventh-largest economy in the world, with 89% of its population connected to the internet, and 67% identifying as “active online shoppers.” With a low return rate, these savvy digital consumers are open to cross border online purchases, so well-prepared [...]

Fuel for Your International E-commerce Growth: Key Elements for Cross Border Sales

2019-06-19T10:31:12-03:00March 8th, 2019|Best Practices|

In case you couldn’t make it to ShopTalk last week, below is a summary of Flow CEO Rob Keve’s Tech Talk on Global Innovation and Expansion. International consumers purchased $2.86 trillion worth of goods via the internet in 2018, up from $2.43 trillion in 2017. But even as online shopping accelerates, too many retailers are still missing out on the potential [...]

Four Lessons on Personalization for Cross Border E-commerce Retailers

2019-06-19T01:24:46-03:00February 28th, 2019|Best Practices|

A recap of key takeaways from eTail West 2019. Each year, eTail West promises to “bring together the top minds at America's most successful retailers” to discuss challenges and successes and to focus on what’s next in the industry. It’s a chance for e-commerce companies to plan their retail strategies for the rest of the year and beyond. This year’s event [...]

Global Innovation and Expansion: Don’t Miss Our Tech Talk at ShopTalk Next Week

2019-06-19T10:14:58-03:00February 25th, 2019|Best Practices, News|

A sneak preview of the TechTalk presentation Flow CEO Rob Keve will give at ShopTalk With global e-commerce growing at a faster rate than in the U.S, it’s no wonder that domestic brands and retailers look to international expansion as a way to increase revenue and acquire new customers. But this level of opportunity for brands and retailers can’t be fully [...]