Building Customer Trust is a Crucial Step for Cross-Border E-commerce Brands

2020-02-25T03:24:21-03:00February 26th, 2020|Best Practices, User Experience|

Now, more than ever, we’re seeing brands show their love by building trust with consumers, creating loyal, long-lasting relationships that result in big bucks for retailers. In January, intelligence firm Morning Consult released its list of the “Most Trusted Brands in America.” The firm conducted more than 16,000 interviews with U.S. consumers of all ages to learn how strong their relationships [...]

Ten Things Cross-Border E-commerce Retailers Should Know About Chinese New Year

2020-02-24T11:54:42-03:00January 24th, 2020|Best Practices, Cross Border Opportunity|

In the U.S., most of us have already celebrated the New Year and are now trying to get used to writing the date as 2020. But don’t forget that for a significant part of the world, January 1 isn’t the start of the New Year. If you are marketing your goods in different nations, don’t assume that all consumers follow the [...]

E-commerce Merchants Set Their Sights on 2020: NRF Recap

2020-02-24T11:56:36-03:00January 16th, 2020|Best Practices, User Experience|

The world’s largest retail trade association, NRF, once again hosted its biggest conference of the year in New York City to discuss the challenges and opportunities the industry will face this year. NRF’s theme was “2020 Vision,” for obvious reasons. According to NRF’s own estimates, more than 40,000 conference-goers from 100 countries representing 16,000 global retailers converged on the Javits Center [...]

Know your markets: Cross-border e-commerce in four APAC nations

2020-02-24T11:57:47-03:00January 10th, 2020|Best Practices, Cross Border Opportunity|

There is a healthy appetite for cross-border e-commerce in the Asia-Pacific (APAC) region. It’s no surprise since internet penetration rates and smartphone usage continue to soar here, making it ripe for online shopping. However, cross-border e-commerce merchants should understand that APAC is comprised of 48 distinct individual countries with different cultures, languages, and economics. Not all countries have the same expectations [...]

Gifting All Year Round: Download the 2020 Global Holidays Calendar

2020-02-24T11:59:40-03:00December 30th, 2019|Best Practices, Cross Border Opportunity|

It’s the final stretch of the holiday shopping season and for many online brands and retailers it’s been a strong season. In the U.S., this season has already seen impressive results for e-commerce: online sales on Thanksgiving Day hit a record high of $4.2 billion, or 14.5% increase over 2018, Black Friday also saw a new record for e-commerce sales at [...]

Predictions for 2020: How International Merchants Can Plan for the New Year

2020-02-24T12:02:24-03:00December 16th, 2019|Best Practices, Cross Border Opportunity, User Experience|

As we move through the holiday season, we’ve been giving thought to the trends and surprises we see coming in the new year. We anticipate 2020 to be a critical year for cross-border selling and brands of all sizes, no matter their market of origin, will extend their reach into international markets. Here are some of our predictions for cross-border brands [...]

Transparent Taxes and Duties for Cross Border E-Commerce: Avoid Unpleasant Surprises

2020-02-24T12:05:51-03:00November 29th, 2019|Best Practices, Duties and Taxes, Shipping|

To succeed at international e-commerce, online merchants need to position themselves as global brands with a localized presence. That means demonstrating that you’re in tune with each country’s relevant taxes and duties on the products you sell. Accomplishing this requires your website to calculate accurate duties and taxes for purchases in each market. This also means adjusting how these fees are [...]

A Sustainable Global Expansion Strategy for a Sustainable Clothing Brand

2020-02-24T12:10:46-03:00November 21st, 2019|Best Practices, Case Study, Cross Border Opportunity|

Live on stage at the WWD Digital Forum, Flow customer Outerknown shared valuable lessons about cross border e-commerce expansion.  A long list of both established and emerging e-commerce brands assembled at the Women’s Wear Daily (WWD) Digital Forum in Los Angeles on November 12. Each year, this invite-only event brings together brands of all sizes to share strategies on digital engagement [...]

What do online shoppers really expect from their experience?

2020-01-16T04:13:54-03:00October 17th, 2019|Best Practices, User Experience|

Every e-commerce brand wants to know what their customers really want from their online shopping experience.  With many of the digital tools already available out there, much of this information can be attained by analyzing onsite customer behaviors. This data can help answer practical questions like: How many shoppers abandoned their shopping carts this month? How many emails were sent to [...]