Six Steps for Cross-Border E-commerce Brands to Rally in Global Markets

2020-06-04T00:10:23-03:00June 4th, 2020|Best Practices, Cross Border Opportunity|

There’s no denying that economies all over the world have been hit hard by the effects of the coronavirus pandemic. For many brands and retailers who were enjoying e-commerce momentum before the outbreak, that momentum may seem lost. As a leading brand in your market, you exist to solve a problem for your customers, and you need to continue doing that. [...]

Understanding Consumer Shopping Behaviors Ensures Smooth Market Entry for Cross-Border E-commerce Merchants

2020-05-20T03:14:38-03:00May 20th, 2020|Best Practices|

Creating a localized experience for customers in each global market where you sell is important. Equally important is understanding how consumers shop for products online and what factors matter most to them in their buying decision. Flow’s new research breaks it down by market. The state of e-commerce changes quickly and has become more challenging for retailers in the midst of [...]

Know Your Markets: Cross-Border E-commerce Opportunities in the United Arab Emirates

2020-03-11T13:40:04-03:00March 17th, 2020|Best Practices, Cross Border Opportunity|

The UAE has grown from an undeveloped region of the Persian Gulf to a Middle Eastern economic powerhouse. Find out why cross-border e-commerce is heating up, and what retailers must do to succeed here. The United Arab Emirates consists of seven states, or emirates: Abu Dhabi, Dubai, Ajman, Sharjah, Ras al Khaimah, Fujairah, and Umm al-Quwain. Though these nation-states have traditionally [...]

The Rise of Purpose-Driven E-Commerce Brands: Finding Your “Why”

2020-02-25T03:26:31-03:00March 5th, 2020|Best Practices, Cross Border Opportunity|

Your e-commerce brand may already provide great products and customer service, but did you know that connecting with your customers on an emotional level is also imperative to success in each global market where you do business? In order for your brand to thrive, your global customers must have a sense of your brand’s purpose. Do they know who you are [...]

Building Customer Trust is a Crucial Step for Cross-Border E-commerce Brands

2020-02-25T03:24:21-03:00February 26th, 2020|Best Practices, User Experience|

Now, more than ever, we’re seeing brands show their love by building trust with consumers, creating loyal, long-lasting relationships that result in big bucks for retailers. In January, intelligence firm Morning Consult released its list of the “Most Trusted Brands in America.” The firm conducted more than 16,000 interviews with U.S. consumers of all ages to learn how strong their relationships [...]

Ten Things Cross-Border E-commerce Retailers Should Know About Chinese New Year

2020-02-24T11:54:42-03:00January 24th, 2020|Best Practices, Cross Border Opportunity|

In the U.S., most of us have already celebrated the New Year and are now trying to get used to writing the date as 2020. But don’t forget that for a significant part of the world, January 1 isn’t the start of the New Year. If you are marketing your goods in different nations, don’t assume that all consumers follow the [...]

E-commerce Merchants Set Their Sights on 2020: NRF Recap

2020-02-24T11:56:36-03:00January 16th, 2020|Best Practices, User Experience|

The world’s largest retail trade association, NRF, once again hosted its biggest conference of the year in New York City to discuss the challenges and opportunities the industry will face this year. NRF’s theme was “2020 Vision,” for obvious reasons. According to NRF’s own estimates, more than 40,000 conference-goers from 100 countries representing 16,000 global retailers converged on the Javits Center [...]

Know your markets: Cross-border e-commerce in four APAC nations

2020-02-24T11:57:47-03:00January 10th, 2020|Best Practices, Cross Border Opportunity|

There is a healthy appetite for cross-border e-commerce in the Asia-Pacific (APAC) region. It’s no surprise since internet penetration rates and smartphone usage continue to soar here, making it ripe for online shopping. However, cross-border e-commerce merchants should understand that APAC is comprised of 48 distinct individual countries with different cultures, languages, and economics. Not all countries have the same expectations [...]

Gifting All Year Round: Download the 2020 Global Holidays Calendar

2020-02-24T11:59:40-03:00December 30th, 2019|Best Practices, Cross Border Opportunity|

It’s the final stretch of the holiday shopping season and for many online brands and retailers it’s been a strong season. In the U.S., this season has already seen impressive results for e-commerce: online sales on Thanksgiving Day hit a record high of $4.2 billion, or 14.5% increase over 2018, Black Friday also saw a new record for e-commerce sales at [...]

Predictions for 2020: How International Merchants Can Plan for the New Year

2020-02-24T12:02:24-03:00December 16th, 2019|Best Practices, Cross Border Opportunity, User Experience|

As we move through the holiday season, we’ve been giving thought to the trends and surprises we see coming in the new year. We anticipate 2020 to be a critical year for cross-border selling and brands of all sizes, no matter their market of origin, will extend their reach into international markets. Here are some of our predictions for cross-border brands [...]