E-commerce Merchants Set Their Sights on 2020: NRF Recap

2020-01-15T20:33:16-03:00January 16th, 2020|Best Practices, User Experience|

The world’s largest retail trade association, NRF, once again hosted its biggest conference of the year in New York City to discuss the challenges and opportunities the industry will face this year. NRF’s theme was “2020 Vision,” for obvious reasons. According to NRF’s own estimates, more than 40,000 conference-goers from 100 countries representing 16,000 global retailers converged on the Javits Center [...]

Know your markets: Cross-border e-commerce in four APAC nations

2020-01-10T13:42:14-03:00January 10th, 2020|Best Practices, Cross Border Opportunity|

There is a healthy appetite for cross-border e-commerce in the Asia-Pacific (APAC) region. It’s no surprise since internet penetration rates and smartphone usage continue to soar here, making it ripe for online shopping. However, cross-border e-commerce merchants should understand that APAC is comprised of 48 distinct individual countries with different cultures, languages, and economics. Not all countries have the same expectations [...]

Gifting All Year Round: Download the 2020 Global Holidays Calendar

2019-12-18T20:51:20-03:00December 30th, 2019|Best Practices, Cross Border Opportunity|

It’s the final stretch of the holiday shopping season and for many online brands and retailers it’s been a strong season. In the U.S., this season has already seen impressive results for e-commerce: online sales on Thanksgiving Day hit a record high of $4.2 billion, or 14.5% increase over 2018, Black Friday also saw a new record for e-commerce sales at [...]

Predictions for 2020: How International Merchants Can Plan for the New Year

2019-12-16T01:17:56-03:00December 16th, 2019|Best Practices, Cross Border Opportunity, User Experience|

As we move through the holiday season, we’ve been giving thought to the trends and surprises we see coming in the new year. We anticipate 2020 to be a critical year for cross-border selling and brands of all sizes, no matter their market of origin, will extend their reach into international markets. Here are some of our predictions for cross-border brands [...]

Transparent Taxes and Duties for Cross Border E-Commerce: Avoid Unpleasant Surprises

2019-12-01T21:19:48-03:00November 29th, 2019|Best Practices, Duties and Taxes, Shipping|

To succeed at international e-commerce, online merchants need to position themselves as global brands with a localized presence. That means demonstrating that you’re in tune with each country’s relevant taxes and duties on the products you sell. Accomplishing this requires your website to calculate accurate duties and taxes for purchases in each market. This also means adjusting how these fees are [...]

A Sustainable Global Expansion Strategy for a Sustainable Clothing Brand

2019-12-01T21:20:28-03:00November 21st, 2019|Best Practices, Case Study, Cross Border Opportunity|

Live on stage at the WWD Digital Forum, Flow customer Outerknown shared valuable lessons about cross border e-commerce expansion.  A long list of both established and emerging e-commerce brands assembled at the Women’s Wear Daily (WWD) Digital Forum in Los Angeles on November 12. Each year, this invite-only event brings together brands of all sizes to share strategies on digital engagement [...]

What do online shoppers really expect from their experience?

2020-01-16T04:13:54-03:00October 17th, 2019|Best Practices, User Experience|

Every e-commerce brand wants to know what their customers really want from their online shopping experience.  With many of the digital tools already available out there, much of this information can be attained by analyzing onsite customer behaviors. This data can help answer practical questions like: How many shoppers abandoned their shopping carts this month? How many emails were sent to [...]

Getting Organized: 4 Considerations For Entering a New Market

2019-10-02T03:21:26-03:00October 3rd, 2019|Best Practices, Cross Border Opportunity|

Thinking of expanding internationally but don’t know where to start? It can be overwhelming at first to envision all the details involved in cross-border e-commerce.  Brands that organize themselves from the start and plan ahead can have an easier time making decisions and avoiding operational headaches down the road. Here are four areas for brands to consider as they plan for [...]

Don’t Make Global Customers Jump Through Hoops

2019-09-05T18:44:15-03:00September 10th, 2019|Best Practices|

The widespread deployment of internet infrastructure has enabled more consumers to shop from online merchants in other countries. As more international consumers gain access to the internet and mobile devices, the opportunity for cross border e-commerce will continue to grow. Case in point: according to our recent research report, 67% of online apparel shoppers in the 11 top markets have made [...]