About Kelly Dalton

Kelly Dalton is Head of Channels at Flow. With ten years of experience in digital commerce, Kelly comes to the Flow team after serving as a senior account executive at Salesforce Commerce Cloud. Connect with Kelly on LinkedIn at https://www.linkedin.com/in/kelly-dalton-6a56339/.

Four Lessons on Personalization for Cross Border E-commerce Retailers

2019-04-17T09:21:50-03:00February 28th, 2019|Best Practices|

A recap of key takeaways from eTail West 2019. Each year, eTail West promises to “bring together the top minds at America's most successful retailers” to discuss challenges and successes and to focus on what’s next in the industry. It’s a chance for e-commerce companies to plan their retail strategies for the rest of the year and beyond. This year’s event [...]

Supply Chain and Logistics: Forming A Shipping Strategy That’s Right For Your Business

2019-04-17T09:24:40-03:00February 4th, 2019|Best Practices, Shipping|

Flow was thrilled to participate in this year’s IC Summit West Coast eCommerce event in Los Angeles. A uniquely diverse, powerful and sophisticated event for attendees and partners, IC Summit West served as a catalyst for discussions among retailers. I had the pleasure of moderating a panel discussion about supply chain and logistics featuring executives from three exciting brands in the [...]

The Message from NRF: Retailers Still Have Work to Do on Customer Experience

2019-01-18T18:57:32-03:00January 18th, 2019|News|

At first glance, much of the substance from NRF 2019 seemed like “déjà vu” compared to the themes explored at last year’s Big Show. Customer experience was once again top of mind: a theme that pulled through in a majority of the keynotes, panels and educational sessions. Most of the keynote speakers at this year’s event agreed that the future of [...]

Shop.org 2018 Recap: Innovation and Collaboration are Keys to Thriving Retail Industry

2019-01-04T15:19:55-03:00September 19th, 2018|News|

At this year’s Shop.org event in Las Vegas, retailers, vendors and media were buzzing about the debut of the Innovation Lab. This special section of the Shop.org exhibitor floor included a carefully selected ensemble of 30 retail technology companies that the National Retail Federation (NRF) believes will define the next generation of both in-store and e-commerce shopping experiences. The level of [...]