About Kelly Dalton

Kelly Dalton is Head of Channels at Flow. With ten years of experience in digital commerce, Kelly comes to the Flow team after serving as a senior account executive at Salesforce Commerce Cloud. Connect with Kelly on LinkedIn at https://www.linkedin.com/in/kelly-dalton-6a56339/.

Four Lessons on Personalization for Cross Border E-commerce Retailers

2019-06-20T12:49:52-03:00February 28th, 2019|Best Practices|

A recap of key takeaways from eTail West 2019. Each year, eTail West promises to “bring together the top minds at America's most successful retailers” to discuss challenges and successes and to focus on what’s next in the industry. It’s a chance for e-commerce companies to plan their retail strategies for the rest of the year and beyond. This year’s event [...]

Supply Chain and Logistics: Forming A Shipping Strategy That’s Right For Your Business

2019-08-09T13:21:30-03:00February 4th, 2019|Best Practices Shipping|

Flow was thrilled to participate in this year’s IC Summit West Coast eCommerce event in Los Angeles. A uniquely diverse, powerful and sophisticated event for attendees and partners, IC Summit West served as a catalyst for discussions among retailers. I had the pleasure of moderating a panel discussion about supply chain and logistics featuring executives from three exciting brands in the [...]

The Message from NRF: Retailers Still Have Work to Do on Customer Experience

2019-09-09T13:57:48-03:00January 18th, 2019|News|

At first glance, much of the substance from NRF 2019 seemed like “déjà vu” compared to the themes explored at last year’s Big Show. Customer experience was once again top of mind: a theme that pulled through in a majority of the keynotes, panels and educational sessions. Most of the keynote speakers at this year’s event agreed that the future of [...]

Which Global Markets Will Buy Your Goods?

2019-07-22T12:03:51-03:00October 26th, 2018|Best Practices|

Your international business expansion plan depends on what you sell and where. To succeed at cross border e-commerce, brands and retailers need to identify which global markets are interested in their goods and services. There are distinct differences in cross-border e-commerce demand by country - and as we’ve covered before, some products are even banned or restricted in certain countries. In [...]

Five Signs You’re Ready for International Expansion

2019-08-27T13:32:00-03:00October 16th, 2018|Best Practices Order Fulfullment Shipping|

Becoming an international business is an impressive accomplishment, but not every brand or retailer is ready for the challenge. Before opening your online shop to overseas markets, there are many considerations to ensure your preparedness. For example, there’s the question of timing. Enter a market too quickly and your could find that your e-commerce business lacks the ability to scale properly, [...]

Eight Hot Markets for Cross Border E-commerce

2019-04-19T17:33:52-03:00October 11th, 2018|Best Practices|

Becoming an international business is an appealing prospect for e-commerce brands and retailers. Expanding into new markets with your online store translates into additional revenue and a chance to build a truly global brand. But deciding which markets to enter can be challenging. Some regions are friendlier to cross border e-commerce than others. It’s important to know the pros and cons [...]

Shop.org 2018 Recap: Innovation and Collaboration are Keys to Thriving Retail Industry

2019-08-20T11:57:35-03:00September 19th, 2018|News|

At this year’s Shop.org event in Las Vegas, retailers, vendors and media were buzzing about the debut of the Innovation Lab. This special section of the Shop.org exhibitor floor included a carefully selected ensemble of 30 retail technology companies that the National Retail Federation (NRF) believes will define the next generation of both in-store and e-commerce shopping experiences. The level of [...]

How to Sell to Customers in Canada: Get the Free eBook

2019-08-20T11:24:15-03:00July 16th, 2018|Best Practices|

At Flow, we want to make it as easy as possible for retailers and brands to engage in cross border e-commerce. Each installment of this “How to” series will focus on a different country and will provide the resources and knowledge needed to successfully launch e-commerce in that market. The focus of this first post is the United States’ northern neighbor: [...]

How to Make Your European Ecommerce Business GDPR Compliant

2019-08-20T11:22:47-03:00June 1st, 2018|Compliance|

May 25th, 2018 marked the day the European Union’s newest data privacy law — the General Data Protection Regulation — went into effect. GDPR sets a new bar for privacy as the most comprehensive law in the world. Every company that collects and handles European customers’ personal data will be impacted. Retailers and brands planning to sell to European customers (in [...]