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About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

Cross-Border E-commerce and the Role of Guided Navigation

2020-10-20T15:25:27-03:00August 18th, 2020|Best Practices, User Experience|

Don’t make your global e-commerce customers hunt for what they want to buy from you. To succeed with customers in global markets, every cross-border e-commerce retailer needs to master faceted search, also known as guided navigation. Guided navigation on a properly localized cross-border e-commerce website allows shoppers to apply multiple filters while browsing, displaying only the relevant merchandise that matches their [...]

Get the Free Guide: Entering English-Speaking Cross-Border E-commerce Markets

2020-10-20T15:22:32-03:00August 10th, 2020|Cross Border Opportunity, Market Entry|

We’ve talked before about how every e-commerce retailer must create their path to becoming an international business. What works for one merchant may not be right for the next. When dipping a toe into the vast waters of cross-border e-commerce, the first stop for many brands is establishing a localized presence in English-speaking countries such as the U.S., Canada, Australia, and [...]

Retail Resilience: Driving Business Growth with Cross-Border E-commerce

2020-10-20T15:19:58-03:00July 29th, 2020|Cross Border Opportunity, Customer success stories|

A recap of our webinar, “Navigating the New Normal,” featuring Flow CEO Rob Keve, Forrester Analyst Lily Varon, and Rowing Blazers Head of E-commerce Katelyn Glass. It’s not an exaggeration to say that everything about daily life has been disrupted. The global public health crisis has now been around long enough to become a significant change agent. On average, it takes [...]

The Adaptive Model: Taking Digital Transformation to the Next Level in Cross-Border E-commerce

2020-10-20T15:17:26-03:00July 21st, 2020|Business Transformation|

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” -- Charles Darwin Digital transformation in the retail industry is not a new story. For decades, retailers have steadily implemented modern strategies to improve the e-commerce model and deliver a great online shopping experience. There have been more than [...]

A Sneak Peek at “Navigating the New Normal: Driving Business Growth with Cross-Border E-Commerce”

2020-10-20T15:14:08-03:00July 14th, 2020|Case Study, Customer success stories|

We’ve talked before about how more consumers are turning to e-commerce as a result of the pandemic. According to analysis of 285 brands on SimilarWeb conducted by Flow, traffic to the selection of online retailers increased by 21% year over year for the months of March and April. Even as stay-at-home orders are lifted and retail stores reopen, e-commerce brands and [...]

Striking the Right Tone: What Resonates with Global Consumers

2020-10-20T13:59:28-03:00July 8th, 2020|Best Practices, International Marketing|

Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]

Global Phasing: 5 Paths to Expanding Your E-Commerce Business into New Markets

2020-06-29T03:25:52-03:00July 1st, 2020|Best Practices, Market Entry|

As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy.  While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]

Prepare for the Road Ahead: Streamlining Efficiencies with Technology for Cross-Border E-Commerce

2020-09-09T11:46:01-03:00June 26th, 2020|Best Practices|

E-commerce has experienced a major surge throughout the pandemic, especially in its early days as brick-and-mortar locations were forced to close. It’s likely that e-commerce will dominate even now as physical stores re-open. But keep in mind that layoffs and furloughs around the world will also continue a while longer. The Economic Policy Institute has stated that furloughs and job losses [...]

Expanding Your Horizons: Why Domestic E-commerce Merchants Should Go Global

2020-09-24T11:31:30-03:00June 15th, 2020|Cross Border Opportunity, Market Entry|

If you’ve ever spent time with a financial advisor, chances are, you’re familiar with the saying “diversify your funds.”  Smart investors know that to maximize returns, you must invest in different areas that would each react differently to the same event. Although no single tactic can guarantee against loss, diversification is an important component of reaching long-range financial goals while minimizing [...]

What Cross-Border E-commerce Brands Should Know About Canada’s Consumer Protection Act

2020-09-09T11:44:01-03:00June 10th, 2020|Compliance, Duties and Taxes|

Before jumping into the Canadian market, global brands and retailers should do their research on the rules and regulations in this market. Complying with the Consumer Protection Act requires cross-border e-commerce brands to be clear and transparent with Canadian shoppers about applicable taxes and duties at the time of purchase. Canada is a strong market for cross-border e-commerce merchants to enter. [...]