About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

Three Takeaways for Cross Border Retailers from Shoptalk 2019

2019-04-17T09:19:38-03:00March 13th, 2019|News|

Shoptalk brings together the entire retail ecosystem to discuss what the future of retail will be – and most importantly, how to prepare for it. Experts share the latest trends, technologies and business models, including recent changes in consumer expectations. This year’s Shoptalk event, held at the Venetian, Palazzo and Sands Expo Convention Center, was sold out, with 8,400 attendees and [...]

Fuel for Your International E-commerce Growth: Key Elements for Cross Border Sales

2019-04-17T09:20:20-03:00March 8th, 2019|Best Practices|

In case you couldn’t make it to ShopTalk last week, below is a summary of Flow CEO Rob Keve’s Tech Talk on Global Innovation and Expansion. International consumers purchased $2.86 trillion worth of goods via the internet in 2018, up from $2.43 trillion in 2017. But even as online shopping accelerates, too many retailers are still missing out on the potential [...]

Global Innovation and Expansion: Don’t Miss Our Tech Talk at ShopTalk Next Week

2019-04-17T09:21:06-03:00February 25th, 2019|Best Practices, News|

A sneak preview of the TechTalk presentation Flow CEO Rob Keve will give at ShopTalk With global e-commerce growing at a faster rate than in the U.S, it’s no wonder that domestic brands and retailers look to international expansion as a way to increase revenue and acquire new customers. But this level of opportunity for brands and retailers can’t be fully [...]

Cross Border E-Commerce: Trends and Challenges for the Furniture and Home Goods Space

2019-04-17T09:22:49-03:00February 20th, 2019|News, Shipping|

Consumers have been purchasing clothing, books, and electronics online for years, but until very recently it was highly unusual to buy a mattress or furniture online, in part because of high shipping costs and unease around buying high-ticket items through a website. While only 11% of US internet users currently prefer to buy furniture online and the category accounted for only [...]

How Consumers ‘Feel the Love’ on Valentine’s Day Across the Globe

2019-04-17T09:23:45-03:00February 14th, 2019|News|

Valentine’s Day is big business for brands and retailers. This year, U.S. consumers are expected to spend an average $143.56 on gifts for Valentine’s Day, an increase from last year’s U.S. total spending of $136.57, according to the National Retail Federation. Jewelry, flowers, candy and clothing are the top-performing categories for Valentine’s Day in the U.S. Consumers here don’t limit the [...]

New Cross Border E-commerce Regulations Now In Effect In China

2019-04-17T09:25:33-03:00January 31st, 2019|Compliance, News|

China has extensive and complex customs rules and government regulations for cross-border purchases. It also has a huge and increasingly well-to-do population that prefers foreign — mostly western — consumer goods, primarily because of the poor quality of domestic products. China is home to the largest e-commerce market in the world and streamlined regulations offer an opportunity for western merchants looking [...]

Six Trends for Cross Border Retailers in 2019

2019-04-17T09:26:29-03:00January 24th, 2019|News|

E-commerce is changing at an unprecedented pace. Anyone in e-commerce knows it can be tough to predict what consumers will want next. Retailers and consumer categories that were all the rage even a year ago can find themselves on the sidelines in the blink of an eye. New shopping trends, many driven by advancements in technology, mean that brands have to [...]

Three Things to Know about AI for Cross Border E-Commerce Retailers

2019-01-17T13:12:08-03:00January 11th, 2019|Best Practices, News|

The International Consumer Electronics Show (CES) in Las Vegas this week is an extravaganza of what’s possible in consumer gadgets: jet packs, talking robots, flying cars, intelligent drones and more. For online retailers, CES may seem like more of a pie-in-the-sky trip into the future than a place to gather practical advice. But if we put aside flashy prototypes that may [...]

The global luxury e-commerce industry: What cross border retailers need to know

2019-01-11T08:48:23-03:00January 10th, 2019|News|

The luxury e-commerce market has historically been slower to grow than other online retail segments. The idea of making high-ticket purchases without the benefit of touching or trying on goods has always been a disadvantage for luxury retailers. However, as younger generations of consumers become more interested in luxury shopping online, this is changing, with online global luxury sales increased by [...]