About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

3 Reasons Cross-Border Drives Business During Market Disruptions

2020-05-29T19:52:26-03:00June 1st, 2020|Business Transformation, Cross Border Opportunity, Market Entry|

Let's not kid ourselves: global events and market disruptions will continue to occur. We've already seen many natural or man-made phenomena happen in the past that have interrupted global business. Perhaps it has not been at the scale that it is today, but the pattern is there. But hard times often lead to innovation, which has been the case during other [...]

Webinar Recap: Crafting a Cross-Border Strategy in Response to Today’s Environment

2020-05-26T19:03:14-03:00May 26th, 2020|Case Study, Cross Border Opportunity|

Last week we hosted a webinar with our friends at the Global E-commerce Leaders Forum featuring one of our notable clients, Outerknown, and exploring their cross-border journey. The current global events have drastically shifted the majority of consumer shopping to online, as we all already know. These changes in consumer behavior are unprecedented and could have never been predicted.  Brands that [...]

Understanding Consumer Shopping Behaviors Ensures Smooth Market Entry for Cross-Border E-commerce Merchants

2020-05-20T03:14:38-03:00May 20th, 2020|Best Practices|

Creating a localized experience for customers in each global market where you sell is important. Equally important is understanding how consumers shop for products online and what factors matter most to them in their buying decision. Flow’s new research breaks it down by market. The state of e-commerce changes quickly and has become more challenging for retailers in the midst of [...]

The Big Pivot: The Larger Implications of Adapting to Market Shifts

2020-05-11T00:45:47-03:00May 14th, 2020|Business Transformation, Cross Border Opportunity|

Some of the retail industry’s most popular brands have joined in the global effort to produce supplies in high demand, particularly in support of healthcare workers during the current global crisis. This pivot could not have been easy, but it highlights the innovation and resiliency that successful brands and retailers possess and will continue to exercise in the future. The fast-changing [...]

Moving Forward: 5 Paths to Expanding Your E-Commerce Business into New Global Markets

2020-05-09T04:59:28-03:00May 11th, 2020|Cross Border Opportunity, Market Entry|

As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy.  While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]

International E-commerce Expansion: What’s Your Strategy Right Now?

2020-05-06T12:34:30-03:00May 6th, 2020|Cross Border Opportunity, Shipping, User Experience|

What do domestic e-commerce merchants need in place to execute a successful international expansion strategy in today’s global environment? Here are some of the basics. As an online retailer, you already know that your customers are living through a significant global event that will undoubtedly change everything about their shopping behaviors. And certainly the crisis has changed your business, too, in [...]

Plan Now for Global Market Recovery: Your Cross-Border E-commerce Debrief

2020-07-29T17:04:21-03:00April 29th, 2020|Cross Border Opportunity, E-commerce Market|

There’s no sugarcoating the fact that the retail industry has been deeply affected, on a global scale, by current global events. Retail outlets that depend on the revenue from brick-and-mortar stores have suffered the most. There are going to be more difficult days ahead. But we have seen extraordinary acts of kindness and support from those in our industry who are [...]

How Cross-Border E-commerce Merchants Can Help International Shoppers During the Pandemic

2020-07-29T17:00:38-03:00April 21st, 2020|Cross Border Opportunity, User Experience|

As nations around the globe work to stop the spread of COVID-19, citizens have had to change their way of life to keep themselves and others safe. Office buildings, retail stores, and schools have shut down. Many people are either out of work entirely or they’re working from home. Some households are juggling remote working with homeschooling their kids and looking [...]

Our Clients That Are Doing Good During Difficult Times

2020-07-29T16:58:41-03:00April 15th, 2020|News|

“We’re all in it together.” It’s a phrase we hear often these days to which we can all relate. And being “in it together” has been an opportunity for all of us to come together as a global community. Despite the hardships, many businesses have embraced this refrain by offering support to their communities, near and far.  At Flow, we have [...]

International She-commerce: The Global Buying Power of Women

2020-07-29T16:56:18-03:00April 3rd, 2020|Cross Border Opportunity|

“Never Underestimate the Power of a Woman.” This quote originated in an advertising campaign from the 1940s to sell Ladies Home Journal magazines to housewives. While at the time it had different undertones and meanings, it is very relevant today when looking at the increase in the number of women making economic decisions for their households.  The buying power of women, [...]