About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

“Like and Share:” Top Social Media Platforms in Global Markets

2019-01-04T15:05:25+00:00November 8th, 2018|Best Practices|

A breakdown of which social media networks are most popular in the top global markets Brands and retailers already know that social media networks are becoming increasingly dominant channels for engaging with consumers. But did you know that product discovery via social networks is now competing with search engines like Google? In her 2018 Internet Trends Report, venture capitalist Mary Meeker [...]

Carbon38 is Ready-to-Wear, Anywhere in the World, with Flow

2018-10-29T18:07:18+00:00October 19th, 2018|Customer success stories, News|

High-end athletic wear is one of the fastest-growing consumer markets in the world. Research firm Euromonitor reports that “sales of sportswear, which includes items such as yoga pants and activewear, outpaced all other categories for the third year in a row, increasing just under 7% in 2016, causing growth in other categories to look rather tame in comparison.” One of the [...]

How to Sell in the U.K.: Get the Free eBook

2019-01-07T22:23:47+00:00October 18th, 2018|Best Practices|

At Flow, we want to make it as easy as possible for retailers and brands to engage in cross border e-commerce. Each installment of our “How to” series of blogs and downloadable eBooks focuses on a different country, offering resources and insights to help brands and retailers successfully launch e-commerce in that market. The latest installment will focus on one of [...]

How Cross Border E-Commerce Providers Can Crush Singles Day

2018-12-17T19:11:01+00:00October 9th, 2018|Best Practices|

An anti-holiday that started out as a way for young, single college students in China to have fun with friends has transformed into the biggest online shopping day in the world. Over the last decade Chinese e-commerce giant Alibaba has successfully made Singles Day, held every year on November 11, an online shopping extravaganza. In 2017, Alibaba’s online marketplace, Tmall, broke [...]

Do you have a global shipping problem?

2019-01-04T14:35:20+00:00October 2nd, 2018|Best Practices, Shipping|

Covering these three aspects of global shipping will help close the sale. When international online sales are falling flat, it’s natural to question every aspect of the effort. But before you disrupt what may for the most part be a winning formula for cross border e-commerce, the culprit might just be the way you’re setting global shipping preferences. How you display [...]

Be Prepared With Flow’s International E-Commerce Kit

2019-01-04T14:56:59+00:00September 12th, 2018|Best Practices|

You’ve conducted the research, weighed the pros and cons and analyzed the competition. Now, your brand is ready to make the leap into new global markets. But there are still factors to consider. Our experts here at Flow have assembled a package of useful resources to help brands and retailers with every aspect of global commerce, from finding the right international [...]

Gift Seller’s Planning Guide, Part 2: Don’t Overlook These Global Holidays

2018-12-17T19:10:14+00:00August 15th, 2018|Best Practices|

We’ve already shared some of the biggest holidays from around the world for international gift selling. Chinese New Year, Diwali, Singles Day and Valentine’s Day, along with the more obvious Black Friday and Cyber Monday, are the major holidays that brands and retailers must plan for. But there are some lesser-known regional holidays that offer more specialized gift selling opportunities for [...]

Global Gift Seller’s Planning Guide for the Second Half of 2018

2018-12-17T19:10:36+00:00August 9th, 2018|Best Practices|

Domestic brands and retailers have undoubtedly planned all year long for the biggest U.S. shopping holidays of the year: Black Friday and Cyber Monday. But for those focused on global e-commerce expansion, other local holidays centered around gift-giving are just as important. By tuning in to regional gift-giving holidays, international businesses can create more opportunities to sell online. Attention to cultural [...]

How MVMT Optimizes International Conversion Around the Clock

2018-11-13T18:40:30+00:00July 18th, 2018|Best Practices, Customer success stories|

MVMT was founded on the idea of selling stylish, inexpensive watches direct to consumers over the Internet. In five years, the watch and accessory company successfully built a digital-only retail business with $80 million in sales, according to Forbes. It’s one thing to get people to follow a brand on social media, but it’s quite another to attract followers who will [...]