Your Resource for Everything Global ECommerce
While point solutions may at first provide a quick fix to an operational issue or process problem, they can in fact hinder the growth and potential of online brands and retailers when it comes to managing the complexities of cross-border selling. For those who are unfamiliar with the insider term “point solutions,” it’s defined as the act of solving one particular [...]
E-commerce merchants with global ambitions have found success by leveraging Flow’s flexible, end-to-end technology. Our e-commerce platform helps online merchants across all retail categories to seamlessly enter new international markets. In this blog, we will look at a few retail categories that offer significant cross-border e-commerce potential. We’ll also look at how brands in each of these categories solved common challenges [...]
Cross-border e-commerce retailers rely on international holidays focused on gift-giving to boost sales and build relationships with global customers. But will purchasing gifts change because people are staying home and social distancing continues? International retailers will be pleased to know that the appetite for buying gifts is still there. However, brands will need to strengthen their order fulfillment and logistics capabilities [...]
Don’t make your global e-commerce customers hunt for what they want to buy from you. To succeed with customers in global markets, every cross-border e-commerce retailer needs to master faceted search, also known as guided navigation. Guided navigation on a properly localized cross-border e-commerce website allows shoppers to apply multiple filters while browsing, displaying only the relevant merchandise that matches their [...]
We’ve talked before about how every e-commerce retailer must create their path to becoming an international business. What works for one merchant may not be right for the next. When dipping a toe into the vast waters of cross-border e-commerce, the first stop for many brands is establishing a localized presence in English-speaking countries such as the U.S., Canada, Australia, and [...]
A recap of our webinar, “Navigating the New Normal,” featuring Flow CEO Rob Keve, Forrester Analyst Lily Varon, and Rowing Blazers Head of E-commerce Katelyn Glass. It’s not an exaggeration to say that everything about daily life has been disrupted. The global public health crisis has now been around long enough to become a significant change agent. On average, it takes [...]
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” -- Charles Darwin Digital transformation in the retail industry is not a new story. For decades, retailers have steadily implemented modern strategies to improve the e-commerce model and deliver a great online shopping experience. There have been more than [...]
We’ve talked before about how more consumers are turning to e-commerce as a result of the pandemic. According to analysis of 285 brands on SimilarWeb conducted by Flow, traffic to the selection of online retailers increased by 21% year over year for the months of March and April. Even as stay-at-home orders are lifted and retail stores reopen, e-commerce brands and [...]
Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]
As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy. While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]