About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

Give Him What He Wants: How Fathers Are Celebrated Around the World

2019-06-09T01:19:22-03:00June 10th, 2019|Cross Border Opportunity|

Father’s Day is a newer tradition than Mother’s Day in most countries. In the U.S., it became an official, nationwide holiday in 1972, 58 years after Mother’s Day. Dads still don’t receive quite as much love as moms when it comes to gift giving: in the U.S. consumers have typically spent less for Father’s Day than Mother’s Day. (Consumers were expected [...]

Why, Where, and How for Cross-Border Marketing

2019-06-04T14:33:34-03:00June 6th, 2019|Best Practices|

Once you’ve launched a cross-border e-commerce business in a new market, the next step is to figure out how to market to consumers in each region.  Without making an investment in marketing, you cannot reasonably expect shoppers to flock to your site and buy your products. More often than not, consumers need help finding your online store. Internet marketing platforms like [...]

How a Global E-Commerce Strategy Can Help Beat the Summer Slowdown

2019-05-31T11:06:19-03:00June 3rd, 2019|Best Practices, Cross Border Opportunity|

In the U.S., the summer season officially kicks off Memorial Day Weekend. Americans take their long-awaited summer vacations and their shopping habits typically slow down. Some retailers report as much as a 30% drop in sales during the summer months. Optimistic retailers may view June, July and early August as a good time to prepare for the impending frenzy of back-to-school [...]

Avoid a runway fail: How to ensure smooth sailing through customs

2019-06-19T01:20:20-03:00May 22nd, 2019|Best Practices, Customs, Duties and Taxes|

Paperwork is not something you expect to deal with when getting into a digitally-driven industry. But there’s no escaping it, especially for cross border e-commerce retailers. Lack of completed paperwork or inaccurate documents can tie up international goods at the border, leading to customer frustration and disappointment. For your international customers to receive goods in a timely fashion, an accurate and [...]

Five Lessons Cross Border Merchants Can Learn From Last Holiday Season

2019-06-19T10:03:54-03:00May 13th, 2019|Best Practices, Cross Border Opportunity|

The 2018 holiday season was one of the best in recent years, exceeding expectations by the National Retail Federation (NRF), who predicted a U.S. sales growth rate of between 4.3% and 4.9%. The reality was higher. Total spending between Thanksgiving Day and Cyber Monday in the U.S. was up 5.4% at $998.32 billion. E-commerce sales during the five-day period from Thanksgiving [...]

Outerknown Case Study: A Sustainable Approach to Cross Border E-Commerce Success

2019-06-19T10:17:29-03:00May 8th, 2019|Customer success stories|

Outerknown was launched by professional surfer Kelly Slater in 2015 to create sustainable, planet friendly men’s & women’s lifestyle clothing. The brand’s mission to protect natural resources, empower the people crafting their clothes, and inspire change within the apparel industry resonated with domestic and international consumers. However, the brand struggled to localize its currency, target its product catalog and the high [...]

E-commerce Market Entry into Latin America: Join Flow at GELF LATAM

2019-06-19T01:23:03-03:00May 6th, 2019|Cross Border Opportunity|

Latin America is a top region for emerging e-commerce growth, due to rising internet penetration rates and a growing middle class demanding foreign goods and services. But with 27 separate nations or territories and a variety of currencies and payment preferences, market entry in Latin America for cross-border retailers can be complex. That’s why the Global E-commerce Leaders Forum (GELF) is [...]

Removing Friction from the International Checkout Experience

2019-06-19T01:12:23-03:00April 22nd, 2019|Best Practices, Cross Border Opportunity|

Flow recently conducted a research study surveying global consumers regarding their cross-border shopping expectations and behaviors. Sixty-seven percent of global consumers surveyed said they have made a purchase from a retailer outside their home country. This percentage rate is higher in certain locales such as Brazil (86%), Australia (85%), Canada (83%), and France (79%).   While cross border e-commerce is on [...]

Tracking the Moveable Feasts: Why Easter Can Be Complicated for Cross Border Retailers

2019-05-06T16:27:03-03:00April 18th, 2019|Cross Border Opportunity|

In Western countries, including the U.S., Mexico, Canada and the U.K., Christians are preparing their Easter celebrations for Sunday, April 21. This is a time when e-commerce retailers have been offering special promotions on last-minute items associated with this holiday: spring clothing, shoes, and of course, Easter-related gifts and candy. According to a recent NRF study, eight in ten adults in [...]

Cross-Border E-commerce Trends: Get the Flow Whitepaper

2019-06-19T01:09:41-03:00April 16th, 2019|Best Practices, Cross Border Opportunity|

Brands and retailers know all too well how rapidly the state of e-commerce is evolving. For domestic online merchants, keeping up with technological innovation and increasingly higher consumer expectations is difficult. But for cross-border e-commerce retailers, meeting these challenges is even harder. There are numerous friction points along the customer journey that become barriers to making cross-border purchases. To gain more [...]