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About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

The Fundamentals of a Successful Cross-Border Shipping Strategy

2020-11-18T12:44:00-03:00November 16th, 2020|Best Practices, Shipping|

Shipping is one of the necessary evils that all international e-commerce businesses have to confront to successfully sell goods across borders. But by using the right best practices, you can strategize a cross-border strategy for selling internationally without making shipping and logistics a headache.  Below we dive into cost-effective methods for delivering products to consumers that not only meet their expectations [...]

Identifying and Eliminating Cross-Border E-commerce Barriers

2020-11-12T16:15:18-03:00November 3rd, 2020|Best Practices, User Experience|

Do you have a shopping cart abandonment problem with your cross-border customers? Download our free infographic to learn more about what may be causing it.  Cart abandonment rate is a key metric for brands and retailers to monitor as an indicator of an online store’s overall performance. A high cart abandonment rate is a telltale sign that there is friction in [...]

Turning Growing Pains into Cross-border E-commerce Success: Universal Standard

2020-11-12T16:12:31-03:00October 19th, 2020|Best Practices, Case Study, Customer success stories|

Watch the on-demand webcast to learn how the world’s most inclusive fashion brand boosted conversion rates with international shoppers while improving shipping speed Sometimes, brands and retailers have the time to carefully and methodically plan out international business expansion, entering one market at a time. And then there are the brands that are thrown head-first into going global because of overwhelming [...]

3 Ways Cross-Border E-commerce Merchants Must Prepare for Holiday Shipping Now

2020-11-12T16:11:39-03:00October 9th, 2020|Order Fulfullment, Shipping|

With the dawn of a new holiday shopping experience comes a slew of new challenges for cross-border e-commerce retailers who want to keep costs low and profits high.  Holiday shipping surcharges are coming. Cross-border e-commerce retailers should be aware that some carriers are instituting larger fees than usual, both domestically and internationally. For example, FedEx recently announced an increase in global [...]

8 Consumer Trends That Will Impact the Holiday Retail Season

2020-10-12T11:46:57-03:00October 7th, 2020|Best Practices|

Last year, holiday-related e-commerce reached a new high of $142.5 billion in the U.S. alone. This growth continues this year not just domestically, but around the world. Many cross-border e-commerce brands have already been experiencing increased demand throughout 2020. How will this impact e-commerce merchants’ ability to execute as we continue into the holiday retail season? Are online retailers prepared to [...]

How Universal Standard Is Leveraging Cross-Border E-commerce to Expand Revenue

2020-10-12T11:49:16-03:00September 30th, 2020|Case Study, Cross Border Opportunity|

Cross-border e-commerce is exploding, with a 21% increase in revenue between January and June 2020 compared to last year. The pandemic has made cross-border e-commerce a crucial channel for brands. Is your brand embracing the opportunity? Retailers that haven’t yet adapted their e-commerce store to provide international consumers with the best possible customer experience are missing out on all of this [...]

Your Cross-Border E-commerce Solution: Five Reasons to Buy vs. Build In-House

2020-10-20T15:49:05-03:00September 24th, 2020|Best Practices|

In this blog post, Flow experts take a closer look at buying a cross-border e-commerce solution compared to building it in-house. Cross-border e-commerce is poised for explosive growth, driven in large part by a growing number of international consumers who are regularly turning to online merchants for everything from groceries and household supplies to apparel and electronics. Forrester predicts that the [...]

4 Reasons for Cross-Border E-commerce Merchants to Ditch Point Solutions

2020-10-20T15:40:50-03:00September 10th, 2020|Best Practices, Business Transformation|

While point solutions may at first provide a quick fix to an operational issue or process problem, they can in fact hinder the growth and potential of online brands and retailers when it comes to managing the complexities of cross-border selling. For those who are unfamiliar with the insider term “point solutions,” it’s defined as the act of solving one particular [...]

What Can Flow Do For You? Cross-Border E-commerce Success Stories in Popular Product Categories

2020-10-20T15:33:02-03:00September 2nd, 2020|Case Study, Customer success stories|

E-commerce merchants with global ambitions have found success by leveraging Flow’s flexible, end-to-end technology. Our e-commerce platform helps online merchants across all retail categories to seamlessly enter new international markets. In this blog, we will look at a few retail categories that offer significant cross-border e-commerce potential. We’ll also look at how brands in each of these categories solved common challenges [...]

How Gift-Giving Holidays May Change This Season

2020-10-20T15:28:11-03:00August 25th, 2020|Best Practices, Cross Border Opportunity|

Cross-border e-commerce retailers rely on international holidays focused on gift-giving to boost sales and build relationships with global customers. But will purchasing gifts change because people are staying home and social distancing continues? International retailers will be pleased to know that the appetite for buying gifts is still there. However, brands will need to strengthen their order fulfillment and logistics capabilities [...]