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About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

4 Reasons for Cross-Border E-commerce Merchants to Ditch Point Solutions

2020-09-16T15:37:31-03:00September 10th, 2020|Best Practices, Business Transformation|

While point solutions may at first provide a quick fix to an operational issue or process problem, they can in fact hinder the growth and potential of online brands and retailers when it comes to managing the complexities of cross-border selling. For those who are unfamiliar with the insider term “point solutions,” it’s defined as the act of solving one particular [...]

What Can Flow Do For You? Cross-Border E-commerce Success Stories in Popular Product Categories

2020-09-08T03:03:12-03:00September 2nd, 2020|Case Study, Customer success stories|

E-commerce merchants with global ambitions have found success by leveraging Flow’s flexible, end-to-end technology. Our e-commerce platform helps online merchants across all retail categories to seamlessly enter new international markets. In this blog, we will look at a few retail categories that offer significant cross-border e-commerce potential. We’ll also look at how brands in each of these categories solved common challenges [...]

How Gift-Giving Holidays May Change This Season

2020-08-25T11:40:14-03:00August 25th, 2020|Best Practices, Cross Border Opportunity|

Cross-border e-commerce retailers rely on international holidays focused on gift-giving to boost sales and build relationships with global customers. But will purchasing gifts change because people are staying home and social distancing continues? International retailers will be pleased to know that the appetite for buying gifts is still there. However, brands will need to strengthen their order fulfillment and logistics capabilities [...]

Cross-Border E-commerce and the Role of Guided Navigation

2020-08-18T17:44:36-03:00August 18th, 2020|Best Practices, User Experience|

Don’t make your global e-commerce customers hunt for what they want to buy from you. To succeed with customers in global markets, every cross-border e-commerce retailer needs to master faceted search, also known as guided navigation. Guided navigation on a properly localized cross-border e-commerce website allows shoppers to apply multiple filters while browsing, displaying only the relevant merchandise that matches their [...]

Get the Free Guide: Entering English-Speaking Cross-Border E-commerce Markets

2020-08-10T14:38:22-03:00August 10th, 2020|Cross Border Opportunity, Market Entry|

We’ve talked before about how every e-commerce retailer must create their path to becoming an international business. What works for one merchant may not be right for the next. When dipping a toe into the vast waters of cross-border e-commerce, the first stop for many brands is establishing a localized presence in English-speaking countries such as the U.S., Canada, Australia, and [...]

Retail Resilience: Driving Business Growth with Cross-Border E-commerce

2020-07-31T13:13:53-03:00July 29th, 2020|Cross Border Opportunity, Customer success stories|

A recap of our webinar, “Navigating the New Normal,” featuring Flow CEO Rob Keve, Forrester Analyst Lily Varon, and Rowing Blazers Head of E-commerce Katelyn Glass. It’s not an exaggeration to say that everything about daily life has been disrupted. The global public health crisis has now been around long enough to become a significant change agent. On average, it takes [...]

The Adaptive Model: Taking Digital Transformation to the Next Level in Cross-Border E-commerce

2020-07-31T13:14:37-03:00July 21st, 2020|Business Transformation|

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” -- Charles Darwin Digital transformation in the retail industry is not a new story. For decades, retailers have steadily implemented modern strategies to improve the e-commerce model and deliver a great online shopping experience. There have been more than [...]

A Sneak Peek at “Navigating the New Normal: Driving Business Growth with Cross-Border E-Commerce”

2020-08-10T14:40:07-03:00July 14th, 2020|Case Study, Customer success stories|

We’ve talked before about how more consumers are turning to e-commerce as a result of the pandemic. According to analysis of 285 brands on SimilarWeb conducted by Flow, traffic to the selection of online retailers increased by 21% year over year for the months of March and April. Even as stay-at-home orders are lifted and retail stores reopen, e-commerce brands and [...]

Striking the Right Tone: What Resonates with Global Consumers

2020-07-13T14:10:15-03:00July 8th, 2020|Best Practices, International Marketing|

Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]

Global Phasing: 5 Paths to Expanding Your E-Commerce Business into New Markets

2020-06-29T03:25:52-03:00July 1st, 2020|Best Practices, Market Entry|

As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy.  While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]