Since the pandemic began, brands from every retail sector have been coming out of the woodwork to share their take on the global situation and communicate how they are responding. During times like these, consumers around the world observe how brands respond to a global crisis as it develops and changes. Aligning your brand’s values with that of your customer base [...]
As opportunities emerge in cross-border commerce amidst the current global event, many businesses are beginning to understand the importance of geographic diversification when it comes to their selling strategy. While taking your e-commerce website into multiple global markets all at once can be overwhelming, here are some ways e-commerce merchants can expand in phases. As more and more international consumers gain [...]
E-commerce has experienced a major surge throughout the pandemic, especially in its early days as brick-and-mortar locations were forced to close. It’s likely that e-commerce will dominate even now as physical stores re-open. But keep in mind that layoffs and furloughs around the world will also continue a while longer. The Economic Policy Institute has stated that furloughs and job losses [...]
If you’ve ever spent time with a financial advisor, chances are, you’re familiar with the saying “diversify your funds.” Smart investors know that to maximize returns, you must invest in different areas that would each react differently to the same event. Although no single tactic can guarantee against loss, diversification is an important component of reaching long-range financial goals while minimizing [...]
Before jumping into the Canadian market, global brands and retailers should do their research on the rules and regulations in this market. Complying with the Consumer Protection Act requires cross-border e-commerce brands to be clear and transparent with Canadian shoppers about applicable taxes and duties at the time of purchase. Canada is a strong market for cross-border e-commerce merchants to enter. [...]
There’s no denying that economies all over the world have been hit hard by the effects of the coronavirus pandemic. For many brands and retailers who were enjoying e-commerce momentum before the outbreak, that momentum may seem lost. As a leading brand in your market, you exist to solve a problem for your customers, and you need to continue doing that. [...]
Let's not kid ourselves: global events and market disruptions will continue to occur. We've already seen many natural or man-made phenomena happen in the past that have interrupted global business. Perhaps it has not been at the scale that it is today, but the pattern is there. But hard times often lead to innovation, which has been the case during other [...]
Last week we hosted a webinar with our friends at the Global E-commerce Leaders Forum featuring one of our notable clients, Outerknown, and exploring their cross-border journey. The current global events have drastically shifted the majority of consumer shopping to online, as we all already know. These changes in consumer behavior are unprecedented and could have never been predicted. Brands that [...]
Creating a localized experience for customers in each global market where you sell is important. Equally important is understanding how consumers shop for products online and what factors matter most to them in their buying decision. Flow’s new research breaks it down by market. The state of e-commerce changes quickly and has become more challenging for retailers in the midst of [...]
Some of the retail industry’s most popular brands have joined in the global effort to produce supplies in high demand, particularly in support of healthcare workers during the current global crisis. This pivot could not have been easy, but it highlights the innovation and resiliency that successful brands and retailers possess and will continue to exercise in the future. The fast-changing [...]
