“Never Underestimate the Power of a Woman.” This quote originated in an advertising campaign from the 1940s to sell Ladies Home Journal magazines to housewives. While at the time it had different undertones and meanings, it is very relevant today when looking at the increase in the number of women making economic decisions for their households. The buying power of women, [...]
I sat down with our CEO Rob Keve to ask his thoughts on the current and future impact of the global pandemic on retail and e-commerce. He provided a number of insights that we wanted to share with our readers. What can we expect in terms of logistics bottlenecks for online orders in the coming weeks/months? In the short term, despite [...]
The UAE has grown from an undeveloped region of the Persian Gulf to a Middle Eastern economic powerhouse. Find out why cross-border e-commerce is heating up, and what retailers must do to succeed here. The United Arab Emirates consists of seven states, or emirates: Abu Dhabi, Dubai, Ajman, Sharjah, Ras al Khaimah, Fujairah, and Umm al-Quwain. Though these nation-states have traditionally [...]
In recent weeks, COVID-19 has illustrated why international e-commerce retailers must plan for emergencies and market disruptions to future-proof their businesses. COVID-19 has quickly become a global public health crisis, with outbreaks reported in dozens of countries and new cases reported each day. Global financial markets have reacted sharply, demonstrating in real-time just how connected our global economy is. There are [...]
Your e-commerce brand may already provide great products and customer service, but did you know that connecting with your customers on an emotional level is also imperative to success in each global market where you do business? In order for your brand to thrive, your global customers must have a sense of your brand’s purpose. Do they know who you are [...]
Now, more than ever, we’re seeing brands show their love by building trust with consumers, creating loyal, long-lasting relationships that result in big bucks for retailers. In January, intelligence firm Morning Consult released its list of the “Most Trusted Brands in America.” The firm conducted more than 16,000 interviews with U.S. consumers of all ages to learn how strong their relationships [...]
Switzerland may be small, but its consumers have considerable online buying power. Find out more about this unique market. This small-but-mighty nation may not immediately come up on your radar of potential markets for cross-border e-commerce, but Switzerland is worth a look. Businesses in the U.S. are already enjoying a healthy trade relationship with Switzerland. In fact, the U.S. is Switzerland’s [...]
Valentine’s Day can be an important opportunity for cross-border e-commerce merchants to increase revenue and engage with more new customers. January and February are often difficult months for e-commerce, as shoppers typically use this time to pay off their credit card bills from December holiday shopping. Luckily, Valentine’s Day arrives just in time. Observed in many global markets, including the U.S., [...]
In the U.S., most of us have already celebrated the New Year and are now trying to get used to writing the date as 2020. But don’t forget that for a significant part of the world, January 1 isn’t the start of the New Year. If you are marketing your goods in different nations, don’t assume that all consumers follow the [...]
The world’s largest retail trade association, NRF, once again hosted its biggest conference of the year in New York City to discuss the challenges and opportunities the industry will face this year. NRF’s theme was “2020 Vision,” for obvious reasons. According to NRF’s own estimates, more than 40,000 conference-goers from 100 countries representing 16,000 global retailers converged on the Javits Center [...]
