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About Juliana Pereira

Juliana Pereira is Vice President, Marketing at Flow Commerce. With 15 years experience in marketing and ecommerce, Juliana joined the Flow team after serving as Vice President of Marketing at Smartling. Previously Juliana worked across a variety of verticals and industries, from non-profits and publishing to tech and fashion, including management positions and key contributing roles at Ralph Lauren, The Met Store online (at The Metropolitan Museum of Art), Ziff Davis, and eMusic.

Latest Webinar: Ulla Johnson Unlocks the Potential of Cross-Border E-commerce with Flow

2021-02-25T18:11:03-03:00February 18th, 2021|Best Practices, Case Study, Market Entry|

Flow recently co-hosted a webinar with a leading analyst firm Coresite to explore the opportunities and challenges for cross-border e-commerce. “Flowing Cross-Border: Ulla Johnson’s Journey into Global Expansion” featured insights from Coresight Founder Deborah Weinswig, Flow CEO Rob Keve, as well as first-hand experience from Nikki Davidson, Senior Manager of Digital at NYC-based fashion brand Ulla Johnson. For direct-to-consumer brands who [...]

Is Your Brand Prepared for Cross-Border E-commerce Demand?

2021-02-15T22:33:11-03:00February 1st, 2021|Best Practices, Case Study, Cross Border Opportunity|

Your brand may be winning with domestic customers, but what about your global ones? Before you say, “We’re not an international brand yet,” think again. Most domestic retailers with an online presence are already international brands whether they intend to be or not. Thanks to international channels such as Google Search, Facebook and Instagram, consumers anywhere in the world with an [...]

Latest Webinar: Citizens of Humanity talks Global with Flow and Women’s Wear Daily

2021-02-16T18:55:27-03:00January 20th, 2021|Best Practices, Business Transformation, Case Study, Cross Border Opportunity, Customer success stories|

In case you missed it, last week we hosted a webinar with Women's Wear Daily, featuring a top executive at world-renowned denim brand Citizens of Humanity.  Our speaker from Citizens of Humanity was Mario Barroi, the COO of International at the brand. A thoughtful executive with extensive experience in global operations for e-commerce, Mario was a senior member of the luxury [...]

What’s Your Long Tail Strategy for Cross-Border E-commerce?

2021-02-16T18:16:54-03:00January 11th, 2021|Cross Border Opportunity, E-commerce Market, International Marketing|

In his bestselling 2008 book, The Long Tail: Why the Future of Business is Selling Less of More, author Chris Anderson lays out a model in which merchants offer personalized, niche products rather than relying on a handful of generic products that are in high demand at the moment. He explains, “As the cost of reaching consumers drops dramatically, our markets [...]

Five Cross-Border E-Commerce Predictions for 2021

2021-02-18T13:12:57-03:00December 23rd, 2020|Best Practices, Cross Border Opportunity, E-commerce Market, International Marketing|

In 2020, cross-border e-commerce became a greater priority for retailers and consumers alike. E-commerce became a lifeline for consumers who couldn’t leave their homes. And online shopping has been the dominant revenue source for retailers who couldn’t rely on their brick-and-mortar stores. Domestic e-retailers are seeing unprecedented traffic coming to their websites from international sources. The global pandemic drove much of [...]

Brexit Update: What Cross-Border E-commerce Merchants Need to Know for 2021

2021-02-16T16:36:08-03:00December 15th, 2020|Compliance, Customs, Duties and Taxes|

Cross-border brands and retailers have been operating on a “wait and see” basis for the last three years regarding Brexit. Until now, it was unclear exactly how the United Kingdom’s (England, Northern Ireland, Scotland, and Wales) departure from the EU was going to roll out. Retailers have been watching developments over the last year with great interest because the United Kingdom [...]

Why Localizing Product Feeds Matter and How To Do It Right

2021-02-18T13:06:11-03:00December 3rd, 2020|Best Practices, International Marketing, User Experience|

Whether you realize it or not, your e-commerce store has global reach simply by being online. Global shoppers can find your online store when searching for specific items or categories if your website is optimized correctly. The question is, when an item from your e-commerce website comes up in a Google shopping search or on a social media ad, will cross-border [...]

The Fundamentals of a Successful Cross-Border Shipping Strategy

2021-02-09T12:24:07-03:00November 16th, 2020|Best Practices, Shipping|

Shipping is one of the necessary evils that all international e-commerce businesses have to confront to successfully sell goods across borders. But by using the right best practices, you can strategize a cross-border strategy for selling internationally without making shipping and logistics a headache.  Below we dive into cost-effective methods for delivering products to consumers that not only meet their expectations [...]

Identifying and Eliminating Cross-Border E-commerce Barriers

2021-02-16T16:30:54-03:00November 3rd, 2020|Best Practices, User Experience|

Do you have a shopping cart abandonment problem with your cross-border customers? Download our free infographic to learn more about what may be causing it.  Cart abandonment rate is a key metric for brands and retailers to monitor as an indicator of an online store’s overall performance. A high cart abandonment rate is a telltale sign that there is friction in [...]

Turning Growing Pains into Cross-border E-commerce Success: Universal Standard

2021-02-18T13:04:24-03:00October 19th, 2020|Best Practices, Case Study, Customer success stories|

Watch the on-demand webcast to learn how the world’s most inclusive fashion brand boosted conversion rates with international shoppers while improving shipping speed Sometimes, brands and retailers have the time to carefully and methodically plan out international business expansion, entering one market at a time. And then there are the brands that are thrown head-first into going global because of overwhelming [...]